ADDRESSABILITY

Let's address addressability.

At Criteo, Google Privacy Sandbox is just one of three approaches we’ll apply to solve addressability in 2024 and beyond. Life without cookies could be sweeter than you think.

Addressability in the post-cookie age. As simple as 1, 2, 3.

As an independent ad tech company, we’re uniquely positioned to deliver the solution(s) that work best for each of our partners. How do we do it? With three core pillars.

1. First-Party Data

In a world without third-party cookies, first-party data is king.

At Criteo, we’ve already built a unique first-party data network across both the demand and supply side. This enables privacy-safe activation via solutions like hashed emails at scale—and maintains 1:1 addressability across the ecosystem.

2. Google Privacy Sandbox

We’ve been a leading partner of the Google Chrome team since the earliest days of the Privacy Sandbox.

This partnership ensures we can enable retargeting, interest-based advertising, and measurement across 63% of global browser traffic—and all without third-party cookies.

3. Closed Environments

With retail and social media audiences, you get the best of both worlds with Criteo.

Our strategy connects partners to audiences from 200+ retailers via our Retail Media Network—as well as millions of logged-in users on social platforms like Meta.

WEBINAR

Our approach to addressability in 90 seconds.

Hear from our Chief Product Officer, Todd Parsons, as he outlines our multi-pronged approach to addressability. Have a spare 15 minutes? Watch the full webinar for the complete picture.  

GETTING STARTED

The future is not one-size-fits-all

With so many solutions out there, you might be feeling some analysis paralysis.

Don’t worry—we’ve developed tailored strategies to help our partners across the ecosystem effortlessly solve the addressability puzzle.

Publishers

Ad inventory is much more valuable when advertisers know which audiences they’re reaching.

Without a robust addressability solution, advertisers will be in the dark, meaning publisher revenue is at risk. At Criteo, we built our strategy to support publishers by preserving the value of their inventory to maintain the monetization they rely on.

Brands

For brands, it’s all about delivering the right message, to the right person, at the right time.

By safeguarding tools like frequency capping, measurement, and creative personalization—without compromising performance—our addressability solutions help brands to keep doing what they do best.

Retailers

With the ability to operate on both the demand and supply side, retailers occupy a unique corner of our ecosystem.

But whether monetizing data assets or looking to drive measurable performance for their own campaigns, retailers need robust addressability solutions to maintain revenue streams—and create new ones.

Agencies

Delivering—and proving—value for clients in the post-cookie age will be a challenge.

With Criteo’s solutions, agencies can continue to report on key metrics like ROAS, even in cookie-compromised environments.

138%
Increased CPMs for Safari traffic
“We partnered with Criteo to monetize our inventory more effectively in cookieless environments. We are thrilled with this progress and will continue to work together with strategic partners like Criteo to navigate the future state of high-value, personalized advertising.”
Molly Gallagher |Senior Manager, Programmatic Revenue at Slate

Get some clarity with Criteo

Our multi-pronged approach to addressability preserves the performance, measurement, or monetization you need while our advanced AI decides which solution is best in any given moment—just like magic. Talk to our team today to learn more.

Dig deeper on addressability

Want to learn more about life beyond the cookie? Get a grasp of the fundamentals with our dedicated resources.

8 Min

Digital Marketing

January 25, 2024

What It Takes to Test Google’s Privacy Sandbox

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10 Min

Digital Marketing

October 31, 2023

The State of Addressability: Our Strategy for 2024 

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9 Min

Digital Marketing

July 24, 2023

The Multifaceted Solution for Addressability: What Marketers Need to Know

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7 Min

Criteo Updates

May 30, 2023

Optimizing Advertising Performance with Advanced Machine Learning and Vector Database Technology

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7 Min

Digital Marketing

March 17, 2022

A Guide to Alternative IDs in the Post-Cookie World

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7 Min

Digital Marketing

November 22, 2021

5 Addressability Misconceptions in Advertising Today

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5 Min

Digital Marketing

June 17, 2021

What is the First-Party Media Network?

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6 Min

Monetization

September 15, 2021

First-Party Data Activation: 3 Unique Strategies for Media Owners

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