ASOS Selects Criteo to Supercharge its Global Retail Media Business
NEW YORK and LONDON – March 14, 2023 - Criteo S.A. (NASDAQ: CRTO), the commerce media company, today announced a retail media advertising partnership with ASOS, the global online fashion destination. Criteo will be the exclusive partner for endemic brands’ advertising across ASOS’ market-leading app and web experience for fashion-loving twenty-somethings.
Ad tech firm Criteo has acquired Melbourne-based Brandcrush to further grow its retail media business. The deal expands the publicly traded company’s reach in a growing advertising sector, especially with ads inside physical stores.
Press Releases
Criteo Acquires Brandcrush to Accelerate Offline Retail Media Solutions
NEW YORK, March 7, 2023 — Criteo S.A. (NASDAQ: CRTO), the commerce media company, today announced its acquisition of Brandcrush, an Australia-based company whose platform enables the buying and selling of omnichannel retail media, including offline media channels. With this acquisition, Criteo will be able to provide a holistic omnichannel monetization solution globally for retailers to manage their entire media inventory across both ecommerce and physical retail while enabling brands and agencies to seamlessly discover and purchase omnichannel media from leading retailers. Additionally, the acquisition expands Criteo’s client footprint and capabilities in the rapidly growing Asia-Pacific retail media market, strengthening Criteo’s global leadership in retail media.
Criteo Adds New Leadership to the EMEA Client Solutions Team to Expand Commerce Media Ambitions
London, February 7th, 2023 - Criteo S.A. (NASDAQ: CRTO), the commerce media company, today announced Marc Fischli has joined as Executive Managing Director, EMEA, and Nicole Kivel has been appointed Managing Director, Northern Europe. The appointments add a wealth of retail media, digital and ecommerce advertising experience to the EMEA Client Solutions Leadership Team, complementing the recent expansion of this team in the Americas.
Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Connected television (CTV) and retail media -- two of the fastest-growing advertising channels -- continue to converge, and this is pushing companies to form unlikely partnerships. Commerce media company Criteo has announced a partnership in January with Magnite, an independent omnichannel sell-side advertising platform. This will enable its global retailer partners to leverage CTV through Magnite.
In The News
Consumers Are Adopting a Split-brain Mentality When It Comes to Budgeting
Despite economic downturn and ongoing reports of inflation, consumers are showing signs of resilience, continuing to spend on what matters to them. A consumer survey of more than 2,000 U.S. consumers, researchers from Criteo, the global commerce media company, found that shoppers are still finding ways to buy what they love.
In The News
Why Retail Media’s Growth Spurt Could Be Stunted by Unaddressed Data and Competition Challenges
Increased spending in retail media is bringing tremendous growth, but it also means more challenges — both old and new — in data standardization, competition and partnerships. WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 billion globally in 2023, up 10.1% from the previous year. In the U.S., eMarketer projects digital retail media ad spending will grow 25.8% to reach $51.36 billion this year and $61.15 billion in 2024. But with greater fragmentation and competition, not all stakeholders will succeed in retail media.
Press Releases
Criteo collaborates with Rakuten to support Japanese advertisers with highly effective full funnel marketing solutions
Tokyo – January 17, 2023 – Criteo S.A. (NASDAQ: CRTO), the commerce media company, today announced it has collaborated with Rakuten Group, Inc., by connecting Criteo’s AI engine with Rakuten’s operational ad-serving platform “RMP – Display Ads” to support advertisers in Japan with effective full funnel marketing solutions.
C-Store Chains Are Betting on Retail Media in 2023. But at What Cost?
On the heels of Casey’s and 7-Eleven announcing their first ventures into the space, retail media promises to bring new growth and opportunities — and challenges and risks — for c-stores, experts say.
In The News
Agencies: Cost to Run Digital Campaigns Rising, Criteo Report Finds
U.S. agencies anticipate the cost of running digital campaigns will rise by 22% in 2023, according to a report released Wednesday. The cost of social will increase the most, suggests the data in Criteo’s report The Advertiser’s Guide to New and Emerging Channels in 2023. Overall, the cost to run global digital campaigns will rise 25% on average, according to Criteo.
In The News
Criteo Extends Retailer Audiences into CTV
Advertising technology company Criteo has forged a preferred relationship with Magnite, an independent omnichannel sell-side advertising platform, to enable Criteo’s global retailer partners to leverage connected TV (CTV) through Magnite.
Press Releases
Criteo Announces Preferred Relationship with Magnite to Extend Retailer Audiences into CTV
NEW YORK – January 5, 2023 – Criteo (Nasdaq: CRTO), the commerce media company and Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced a preferred relationship that will enable Criteo’s global retailer partners to leverage Connected TV (CTV) through Magnite.
