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Criteo Partners with Michaels to Enable Retail Media Advertising on Michaels.com

New York, NY – February 23, 2022 – Criteo S.A. (NASDAQ: CRTO), the global technology company providing the world’s leading Commerce Media Platform, today announced a retail media advertising partnership with Michaels, the largest specialty arts and crafts retailer in North America. Brands and agencies connected to Criteo's retail media platform and ecosystem can now engage Michaels’ loyal customer base of millions of Makers, enhancing the shopping experience with increased discovery of relevant products through non-intrusive advertising while driving new revenue streams for the retailer. The partnership empowers Michaels to scale its retail media program with a full suite of solutions and capabilities including sponsored products, display and off-site advertising.

In The News

Michaels Is Becoming the Latest Retailer to Roll Out an Ad Business — Execs Break Down How It’ll Work

Business Insider interviewed EMD, Global Retail Media, Sherry Smith, on our retail media partnership with Michaels. The article highlights that Michaels is the next major retailer to enter the space, emphasizing the retailer’s digital transformation and how the partnership will benefit advertisers.

Press Releases

Criteo Hires Media Industry Heavyweight Brian Gleason for Top Growth Role

NEW YORK – February 17 – Criteo (NASDAQ: CRTO) the global technology company that offers the world’s leading Commerce Media Platform announced today that it has hired Brian Gleason to lead its global commercial organization, effective April 1. Gleason comes to Criteo from media investment agency GroupM, a WPP subsidiary, where he serves as Global Chief Commercial Officer, overseeing a high-growth multi-billion-dollar portfolio of dynamic businesses.

Press Releases

Criteo Reports Strong Fourth Quarter and Fiscal Year 2021 Results

NEW YORK - February 9, 2022 - Criteo S.A. (NASDAQ: CRTO) ("Criteo" or the "Company"), the global technology company that provides the world's leading Commerce Media Platform, today announced financial results for the fourth quarter and fiscal year ended December 31, 2021 that exceeded the Company's guidance.

In The News

Criteo Makes Its Super Bowl Debut (Really)

AdExchanger interviewed Criteo CMO Brendan McCarthy about our Super Bowl ad campaign, highlighting our deliberate investment in the biggest day in advertising to reach a new and broader audience.

In The News

A Woman Meets Her Future Selves in Criteo’s Regional Super Bowl Ad

AdAge covered Criteo’s Super Bowl spot with a highlight on full creative credits. The article also quotes Criteo CMO Brendan McCarthy regarding the campaign strategy.

Press Releases

Criteo Appoints Ryan Cook as UK Managing Director

London, UK – January 12th, 2022 – Criteo (NASDAQ : CRTO), the global technology company that provides the world’s leading Commerce Media Platform, today announces the appointment of Ryan Cook as Managing Director, UK.

Press Releases

Criteo Named Winner in Solutions and Culture Categories at the International Innovation Awards 2021

Asia Pacific, 15 December 2021 – Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world's leading Commerce Media Platform, has won two awards at the 5th annual International Innovation Awards 2021 in the Service & Solution and Organisation & Culture categories respectively.

In The News

Engagement Without Measurement Is Like a One-Sided Coin

AdExchanger published a byline from Joshua Koran, EVP, Data and Privacy, discussing the importance of measuring campaign effectiveness and driving ROAS first before the industry focuses on driving engagement in a cookie-less world.

In The News

Why Criteo Is Purchasing the Best-Kept Secret in Digital Media for $380 Million

Digiday covered our recent acquisition, highlighting how IPONWEB’s ad stack will give Criteo a full suite of ad tech capabilities to curate deals in a manner that is less reliant on the soon-to-be-extinct third-party cookie.