Super-Pharm Poland generates 69% sales increase across the open internet and social

The challenge: Increasing sales among new customers while minimizing costs

Super-Pharm is a beauty, health, and dermocosmetics chain of stores and an ecommerce business that serves over 3.5 million users monthly. Building on the success of their previous efforts with Criteo in traffic generation and new customer acquisition efforts, the company’s business segment in Poland sought to leverage existing momentum to enhance campaign performance while controlling costs.

The solution: Maximizing reach on the open internet and social

Super-Pharm Poland partnered with Criteo to elevate their marketing strategy. Tapping into Criteo’s deep understanding of shopping behaviors, the retargeting campaign re-engaged and converted previous website visitors across the open internet with highly personalized ads.

Recognizing that consumers tend to discover new brands and products on both the open internet and social platforms, Criteo also helped Super-Pharm harness the vast reach of social media. The campaign extended its retargeting strategies to include social inventory on Instagram and Facebook. Super-Pharm also leveraged Criteo’s AI to dynamically allocate budgets across all advertising inventories for optimal campaign success.

“Criteo’s self-service platform, audiences, and innovative solutions have made them a key partner in our strategy. Their acquisition and retargeting campaigns bring invaluable media mix strategies. We’re thrilled with the recent results brought by the addition of social inventory to the existing open web reach and we’re eager to work with Criteo across additional opportunities,” shared Sebastian Świderski, Digital Marketing Manager at Super-Pharm.

The results: Superior performance and reach

Across the open web and social inventories, Super-Pharm achieved a remarkable 69% increase in sales while maintaining a constant cost per order, a 17% increase in return on ad spend, and a 36% month-over-month increase in click-through rate.

Super-Pharm views Criteo as a crucial component of their long-term business strategy and eagerly anticipates exploring new offerings and testing alpha/beta opportunities. The individualized approach and support from Criteo’s account strategists and technical teams have solidified the partnership.