Mobile App

The all-in-one mobile advertising platform for app installs, engagement, and retargeting

Acquire high value new users who actively engage in your app and drive revenue producing events with Criteo’s industry leading technology.

Why growth marketers love Criteo

Transparent performance

Unlock new growth with no hidden fees. Whether you are looking to increase purchases, re-orders, registrations, subscriptions, or bookings we can help you hit your goals.

All apps welcome

We understand consumer journeys across all verticals. Our data and AI find user insights and pain points specific to your industry so your mobile growth strategy is tailored to the needs of your audiences.

Creatives that convert

Engage your users in a whole new way using unique, high conversion creatives developed with the help of our creative technology tools, machine learning, and in-house creative teams.

AI-optimized bidding

Meet your goals and spend your budget efficiently with machine learning that is optimized to find the right user while keeping your target CPA in check.

Fraud prevention

Have peace of mind with a fully integrated, transparent, flexible fraud prevention partner. We have adaptable fraud standards and measurements that we can customize for you addressing invalid traffic, viewability metrics, and user filtering.

More insights, more ROI

Tap into the world’s largest open data set including 2.5B+ active shoppers, 21B product interactions, and over 900B annual ecommerce sales.

App Install

Find new users who will love your app on day 1 and day 1,001.

Unparalleled identification

What someone buys says a lot about them. And we know more about what people buy than anyone else. Criteo’s proprietary identity graph allows you to identify users across all environments including mobile web and desktop who are looking for similar products to yours and frequently access apps similar to yours.


Lives in San Francisco
Installed 3 shopping apps
High engagement on weekends

Focus on quality, in-market audiences with intent data from 75% of the world's online shoppers.

Lives in New York
Installed 8 gaming apps
Plays on his commute

Identify highly engaged users with fresh data updated daily.

Lives in Miami
Installed 4 travel apps
Travels for major Holidays

Zero in on the ideal prospects with insights from both app and web.

Lives in Chicago
Installed 2 music apps
Music is his life, always listening

Always deliver the right ad in the right place, with superior cross-device mapping.

Reach qualified audiences with advanced machine learning technology

Analyze patterns and apply user scoring to identify pre-qualified web users to convert to app

Create lookalike profiles to identify new users with the strongest likelihood of downloading your app and engaging in high-value events

Learn and expand to provide additional scale

How It Works

Identify new users who’ll love your app.
Send a personalized ad inviting them to download your app.
They click and install your app (we knew they would!).
They start enjoying their new app, and you acquire a new user.

App Engagement

Make sure your new app users continue to engage and deliver ROI with a solution proven to increase engagement.

Apps are abandoned after 1 use
People that have 5 or less app sessions before becoming inactive
Users that remain active 7 days after install

App Retargeting

Continue to meet your growth targets by generating more revenue from your existing users.

Increase in-app conversions with dynamic ads

Reach your active app users across more than 550K apps and bring them back to buy with hyper-personalized ads based on a deep understanding of their cross-device browsing and buying behavior.

Drive incremental revenue by showing new items

Help shoppers find products they haven’t seen yet. Our technology puts your entire catalog to work, accurately predicting the best items to show for each user.

Deep link directly to products last viewed

Increase products browsed per user with ads that directly deep-link shoppers to the most relevant product pages in your app.

How it Works

Identify your active app users.
See what they’re engaging with in your app.
Send a personalized ad with just the right offer to bring them back.
Deep link them to the product or offer in your app and watch the conversions roll in.