Mobile App Advertising

The all-in-one mobile advertising platform for app installs, engagement, and retargeting.

Acquire high value new users who actively engage in your app and drive revenue producing events with Criteo’s industry leading technology.

What is Mobile App Advertising?

A single solution for all of your app growth needs.

Drive more value from your app with a full-funnel advertising strategy.
  • Add qualified new users
  • Increase engagement and in-app conversions

Why growth marketers love Criteo

The benefits of our app advertising platform.

Transparent performance

Unlock new growth with no hidden fees. Whether you are looking to increase purchases, re-orders, registrations, subscriptions, or bookings we can help you hit your goals.

All apps welcome

We understand consumer journeys across all verticals. Our data and AI find user insights and pain points specific to your industry so your mobile growth strategy is tailored to the needs of your audiences.

AI-optimized bidding

Meet your goals and spend your budget efficiently with machine learning that is optimized to find the right user while keeping your target CPA in check.

Fraud prevention

Have peace of mind with a fully integrated, transparent, flexible fraud prevention partner. We have adaptable fraud standards and measurements that we can customize for you addressing invalid traffic, viewability metrics, and user filtering.

App Install

Find new users who will love your app on day 1 and day 1,001.

Unparalleled identification

What someone buys says a lot about them. And we know more about what people buy than anyone else. Criteo’s proprietary identity graph allows you to identify users across all environments including mobile web and desktop who are looking for similar products to yours and frequently access apps similar to yours.

Lives in San Francisco
Installed 3 shopping apps
High engagement on weekends
Focus on quality, in-market audiences with intent data from 75% of the world's online shoppers.
Lives in New York
Installed 8 gaming apps
Plays on his commute
Identify highly engaged users with fresh data updated daily.
Lives in Miami
Installed 4 travel apps
Travels for major Holidays
Zero in on the ideal prospects with insights from both app and web.
Lives in Chicago
Installed 2 music apps
Music is his life, always listening
Always deliver the right ad in the right place, with superior cross-device mapping.

How it works

Identify new users who’ll love your app.
Send a personalized ad inviting them to download your app.
They click and install your app (we knew they would!).
They start enjoying their new app, and you acquire a new user.

Reach qualified audiences with advanced machine learning technology.

By applying our AI to our massive commerce data set we can help you discover the users who will be most likely to install your app.

User scoring

Analyze patterns and apply user scoring to identify pre-qualified web users to convert to app.

Lookalike audiences

Create lookalike profiles to identify new users with the strongest likelihood of downloading your app and engaging in high-value events.

Continuous learning

Learn and expand to provide additional scale.

Commerce data

Get better insights and build higher quality audiences thanks to our scale of transactional data across the web and app.
App Engagement

Foster active app users.

Make sure your new app users continue to interact and deliver ROI with a solution proven to increase engagement.

Apps are abandoned after 1 use
People that have 5 or less app sessions before becoming inactive
Users that remain active 7 days after install

Activate new users

Ignite first-time app installers with personalized ads driven by AI that know exactly what to show to drive in-app engagement.

Get re-installed

Win back users that have un-installed your app with ads promoting new features or products, special offers, or other incentives.

Wake up dormant users

Remind lapsed users of what they’re missing–promote seasonal offers, announce an upgrade to a product they bought previously, and more–to inspire them to take action.

App Retargeting

Continue to meet your growth targets by generating more revenue from your existing users.

Increase in-app conversions with dynamic ads

Reach your active app users across more than 550K apps and bring them back to buy with hyper-personalized ads based on a deep understanding of their cross-device browsing and buying behavior.

Drive incremental revenue by showing new items

Many purchases are products that weren’t previously viewed. Our technology puts your entire catalog to work, accurately predicting the best items to show for each user.

Deep link directly to products last viewed

Drive an increase in products browsed per user with ads that directly deep-link shoppers to the most relevant product pages in your app.

Identify your active app users.
See what they’re engaging with in your app.
Send a personalized ad with just the right offer to bring them back.
Deep link them to the product or offer in your app and watch the conversions roll in.

Start growing your business today!

Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base.