Omnichannel

Grow revenue with the combined power of offline and online.

Improve the customer experience by merging your in-store and online data. Understand each customer’s complete shopping journey and deliver more personalized digital ads.

Why omnichannel retailers love criteo

Deterministic matching


Ensure a seamless experience and improve personalization by accurately linking users across devices, environments, and channels.

All-channel optimization


Spend your budget wisely with bidding based on each user’s likelihood to buy from you, whether online or offline.

Hyper-personalized ads


Target customers with products they’re most likely to buy from you next, not what’s most popular in your stores.

Flexible data onboarding


Activate campaigns quickly and send data through direct integrations or Criteo’s partner network.

Omnichannel reporting


Flexible reporting options show all the ways your digital efforts impacted sales and visits across all channels.

Superior reach


Connect with more of your customers using Criteo’s identity graph including 2B+ unique cross-device IDs.

How Criteo Omnichannel Works

Find your store customers online

A connected user profile is the foundation of a successful omnichannel strategy. Combine your offline data with our database of more than 2B unique online user profiles so you can execute digital campaigns based on a complete picture of each individual’s shopping journey, including in store interactions, browsing interests, and in-market intent signals.

Determine each customer's true value

Most digital tactics don’t account for offline activity and only make decisions based on each customer’s online value to your business. This results in missed opportunities, or worse, in depleting an already tight budget. Our technology executes digital campaigns based on each customer’s likelihood to buy from you regardless of whether online or offline and constantly refines its understanding of consumer behavior to optimize campaigns.

Tailor your message for each person

Engage your customers in a truly meaningful way. Move them down-funnel. And inspire them to buy faster. With insight from billions of online interactions, we can hep you connect where and when shoppers are most receptive to your message. Dynamic ads, combined with your store and product information, create targeted connections that capture your customers’ attention.