Predictive AI: Smarter optimization models for offsite advertising 

Powered by advanced AI, Criteo’s new optimizers for Commerce Max help advertisers drive more conversions and maximize revenue.
Updated on February 4, 2025

Criteo is excited to announce the launch of two powerful optimization models, now available for Criteo Commerce Max offsite campaigns: Conversion Optimizer and Revenue Optimizer. These new solutions leverage advanced AI to help advertisers achieve their performance goals by focusing on driving conversions and maximizing revenue. 

Building on existing models like Video Views and Qualified Clicks, the new optimizers are also available for display and video campaigns. They employ brand-focused strategies to engage shoppers with high purchase intent or those likely to generate higher basket value, delivering unmatched performance in offsite advertising.  

Why choose our new AI-powered optimizers?

1. Precision targeting with AI

Our Conversion Optimizer and Revenue Optimizer leverage advanced AI models to focus on high-intent audiences. By analyzing user behavior and purchase signals, they identify shoppers most likely to convert or make high-value purchases.  

2. Tailored goals for campaign success 

Focused on minimizing cost-per-order, our Conversion Optimizer prioritizes purchase intent and volume to maximize the number of conversions.  

Our Revenue Optimizer focuses on maximizing return on ad spend by targeting high-value transactions, ensuring campaigns drive measurable revenue impact. 

3. Brand-centric optimization 

The models are designed with brand-specific strategies to deliver value, aligned with each advertiser’s unique goals. This ensures campaigns reach users who are the most likely to interact with and purchase from the advertised brand.  

4. Optimized for offsite dynamics 

Built for Criteo Commerce Max offsite campaigns, these optimizers excel across the open internet and engage users beyond retailer sites. The models address the complexities of offsite attribution and performance by refining ad delivery to maximize efficiency and results in this unique environment. 

Simplify, optimize, succeed 

Criteo Commerce Max offsite campaigns play a critical role in the marketing funnel, extending reach beyond retailer environments to build awareness and drive action. Traditionally, balancing performance metrics like conversions and revenue has been a complex challenge.  

However, these new models simplify the process by delivering precision targeting and efficient optimization. Beta results demonstrate their impact, showing a 55% reduction in cost-per-order achieved with the Conversion Optimizer, while the Revenue Optimizer delivered an impressive 2.5x boost in return on ad spend.  

Ready to unlock the full potential of your offsite campaigns with Criteo Commerce Max? Explore our offsite performance optimizers today. 

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Discover why 19,000+ global clients trust Criteo as their preferred advertising partner.

3-7x
Return on investment
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Onsite CTR uplift
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