An always-on campaign helped a prestige fragrance brand achieve strong sales at Ulta Beauty
In early 2022, Shipt added Sephora to their retailer network. This opened the doors for prestige beauty and personal care brands that were sold through Sephora to access valuable ad inventory on Shipt.com – leveraging Criteo’s Retail Media Platform to reach high-intent shoppers right at the point of purchase.
One leading Fortune 500 beauty company wanted to leverage Shipt.com to drive sales and purchase intent. To do so, the company opted to leverage Criteo’s Sponsored Products Ads with an always-on advertising approach. Their objectives were to support the Sephora business through a unique channel, leverage Criteo’s vendor relationships, and maintain a high ROAS.
In partnership with the brand teams, Criteo launched and managed the beauty company’s campaigns on Shipt within 48 hours of contract signature.
Historically, Shipt was a key retailer for food, beverage, and other household essentials brands. With the new ability for prestige beauty to play on Shipt, Criteo worked with the beauty company to launch uncapped campaigns on Shipt and rise above competition.
Within two weeks, the beauty brand was able to scale quickly, garnering 10% paid share of voice for both clicks and impressions. Additionally, the beauty company’s campaigns proved high efficiency, with a return on ad spend of 575%.
As a result of the campaigns’ success, the beauty company was able to justify adding incremental funds to existing campaigns. The company is also now working with Criteo to run more campaigns across their brands to reach Sephora shoppers on Shipt.com.
In addition to helping the leading beauty company, Criteo was able to open a completely new revenue stream for Shipt and Sephora by allowing brands to have direct access to Shipt’s retail media ad inventory. With Criteo’s extensive retail media network, the entire ecosystem wins: brands and retailers alike.