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W mediach

W mediach Archiwum

2013

French firm Criteo raises $250 mln from IPO

Oct 29 (Reuters) - French online advertising firm Criteo SA priced its enlarged U.S. initial public offering at $31 per share, above its expected price range, raising about $250 million. The IPO pricing shows favorable investor appetite for...

Mobile Targeting at Heart of Ad Tech Acquisition Spree

The long-awaited ad tech consolidation picked up its pace this week, as four online ad companies -- retargeting firm Criteo, ad targeter Media6Degrees, ad buying company X+1 and Yahoo -- each acquired a mobile ad tech startup over the course of...

Criteo's Mobile Play

Criteo’s Mobile Play With yesterday’s acquisition of Ad-X Tracking in Europe, Criteo CEO JB Rudelle claims his company is “the one-stop display performance partner for both desktop and mobile devices” in spite of the inherent difficulties...

Criteo Announces Acquisition of AD-X Tracking

Criteo, a global leader in performance display advertising, today announced it has acquired AD-X Tracking, a mobile technology company, which allows brands and agencies to track, monitor and report advertising performance on mobile applications...

Criteo Acquires Mobile Ad-Tracking Company

Criteo, which focuses on performance display advertising, has acquired AD-X Tracking to support mobile campaigns. The companies did not disclose the financial details of the deal, but industry speculation suggests this move seals the deal for a...

Criteo Snaps Up Mobile Ad Tracking Provider

Personalised advertising retargeting company, Criteo, has announced the acquisition of AD-X Tracking, which lets brands and agencies keep tabs on the performance of their in-app mobile ads. AD-X Tracking makes it possible for brands to gain exposure...

The Golden Age of Ad Tech or Peak Advertising?

Brian Morrissey | November 4, 2013 The digital media industry is either a glass half full or on its way to empty. It’s all about perspective. The bull’s case for the health of the system tellingly comes from the state of the middlemen....

CMOs: Time to Learn a Little About Ad Tech

When social media exploded, most CMOs were left scrambling to find a way to incorporate these new, emerging platforms into their marketing plans. This ushered in a new era of "social marketing," which has blurred the line between branded...

Transparency Where It Matters

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Jaysen Gillespie, Director of Analytics and Business Intelligence, Criteo, is a response to....

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