State of Mobile Commerce Q3 2015 UK
State of Mobile Commerce Report Q3 2015: Mobile dominates the path to purchase
Criteo’s analysis of shopping data from Q3 2015 demonstrates that smartphones are increasingly becoming the purchase device of choice in a multi-device world:
- Mobile is becoming the preferred purchase device for cross device shoppers: 4 in 10 transactions now involve multiple devices. Cross-device purchasers are 20% more likely to complete the transaction on their mobile device than the average user.
- Apps can be your highest performing channel: Retailers focusing on apps are finding gold. Conversion rates on apps heavily out-perform even the desktop.
- Smartphones are the key for top quartile retailers: Top quartile is now generating almost 50% of sales from mobile, mainly due to much better optimisation of smartphone conversion rates.
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