Criteo Blog RSS feed Subscribe to this feed If you use an RSS news reader application, you can subscribe to this by opying the URL of this RSS feed into your news reader. The latest blog articles from Sat, 15 Aug 2015 11:40:05 GMT Umbraco zh UK retailers can expect a great August with their Back-to-School promotions Thu, 06 Aug 2015 12:34:00 GMT Most schools in the UK are on summer holidays now and the month of August will be extremely important for marketers planning their back-to-school promotions. Mass Retailers, Computing/High Tech retailers as well as retailers of Fashion/Luxury and Sporting goods will see a significant rise in demand for their products during the next 5 weeks. Digital buyers turn to mobile devices on a global scale Fri, 24 Jul 2015 12:12:36 GMT If you’re a marketer that helps to sell anything online, by now you’ve probably read Jonathan Wolf’s blog post highlighting what you need to do to stay ahead of your customers on mobile devices in the US. The research team set about to dig deeper into the data to discover if people’s behavior is the same the world over, and we discovered that not only are the trends global, in some markets they are intensified. The Criteo Engine Part 2: Price and Recommendation Thu, 23 Jul 2015 12:05:07 GMT Why is delivering an ad so complicated? It’s a combination of timely response and personalization. For any given ad, Criteo has less than 50 milliseconds to determine the optimal combination of factors that will induce the consumer to click, create the ad and then deliver it to the correct location; this time bound is due to the fact that most RTB platforms only take into account bids that they receive within 100ms or less, and we need to take into account the network latency as well. The result is a personalized ad delivered for the right price, to the right consumer at the right time. The power behind this process is the Criteo Engine. The Criteo Engine Part 1: The Heart of the Engine Fri, 10 Jul 2015 21:51:06 GMT No industry has had more of an impact on business in the last few years than internet technology. Technology is responsible for a new revolution, changing the foundations upon which organizations are run. In this series of blog posts, we explore the Criteo Engine, what it means for the teams, looking at the pricing recommendation, the need for speed in data science and infrastructure, digging into what makes the Criteo difference for our clients. Mobile is the hottest device this spring for buying last minute Father’s Day gifts Thu, 25 Jun 2015 09:14:35 GMT When a retailer marketer thinks about Father’s Day, what’s the first thing that comes to mind? Fashion? Sports? Summer is coming? For me, it’s got to be…novelty neck ties. We took a closer look at Criteo’s daily sales data for the week before Father’s Day to find out when, and where, sales peaked leading up to dad's big day. Go Mobile or Go Home: But what do I do? Wed, 24 Jun 2015 20:29:22 GMT OK, so you don’t need to be told again – the world has gone mobile and if your strategy isn’t mobile first you should be brushing up your resume or else getting ready to live in an attic with the typewriter salesmen and Blackberry-holster makers… But let’s say you really want to keep your job – what should you do? Keeping Advertising Secure: Why SSL Compliance Is Important Mon, 22 Jun 2015 15:50:06 GMT The IAB’s Director of Technical Standards recently declared that the advertising industry has some catching up to do when it comes to supporting secure, encrypted communications with users via HTTPS. With HTTPS encryption on public-facing servers protecting the privacy and security of the public, the IAB identifies support for HTTPS as a best practice for the industry. Navigating the Mobile First Waters – The Reality of Successfully Moving from In-store to Online Conversions Thu, 18 Jun 2015 10:36:12 GMT As marketers and advertisers continue to think ahead of the innovation curve, many are finding themselves still trying to make the first leap from desktop to mobile and back again to convert sales. Yes, “mobile first” is the mantra, however the pain points of succeeding in a mobile first era are very real for retailers across the board. Mollie Spilman Debunking myths about the click Tue, 16 Jun 2015 12:55:47 GMT Myths naturally permeate all walks of life and CPC is no exception. There are numerous widely held yet false beliefs regarding CPC that this research debunks. This Nielsen and Criteo research was made possible after tracking and analyzing all the clicks generated by Criteo during 6 weeks, in the US, UK, Germany and France. It reinforces how valuable clicks produced by personalized display and machine learning are in the path to purchase. Trust Through Transparency Thu, 11 Jun 2015 18:29:13 GMT I am very proud to announce that Criteo has been certified to the JICWEBS Digital Trading Standards Group (DTSG) UK Good Practice Principles by independent industry auditor ABC. This accreditation demonstrates Criteo’s commitment to creating a brand safe environment where clients can be confident that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation. Jon Buss