State of Mobile Commerce Q2 2015

Apps and cross device lead mobile business:

Consumer mobile behavior continues to advance faster than retailers’ ability to keep up.

Key takeaways:

  • U.S. mobile transactions cross 30% share: And it’s much higher for top quartile retailers.
  • Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t: Optimized sites have a better conversion funnel at every stage.
  • Apps generated almost 50% of mobile transactions for retailers who have made their app experience a priority: Mobile apps perform better than any other channel, including desktop.
  • Cross-device usage is now enormous: Consumer use of multiple devices to make a single purchase makes up 40% of eCommerce transactions.

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