온라인 쇼핑 부문의 eTail 트렌드

eTail과 Criteo의 공동 조사를 통해 2015년 최대의 리테일 마케팅 기회가 무엇인지 밝혀졌습니다. 리포트를 통해 여러분의 마케팅은 준비가 되었는지 확인해 보세요.

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The greatest retail marketing opportunities in 2015 lie in delivering highly relevant messages to consumers, then following those messages up with technologies that make evaluating and purchasing a product a seamless, enjoyable experience on any device. Retailers have become keenly aware of those opportunities and they are investing in the technologies they need to make them a reality. What follows is eTail’s fifth annual report on trends in digital retail marketing.

Key findings include:

  • Retail brands continue to mature digitally, using the wealth of data available to them to build more effective marketing campaigns and create great customer experiences. Now, they are reaping the benefits.
  • Better personalization is the next frontier in marketing, but it requires a more holistic customer view.
  • Mobile has become the glue that holds omnichannel shopping experiences together, enabling retailers to continuously engage with consumers as they move through an increasingly non-linear sales funnel.

Read the full report

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