Phocuswright: 모바일 효과

휴가 여행자 8,045명을 대상으로 한 설문을 바탕으로 Criteo와 Phocusewright가 작성한 독점 리포트입니다. 여행업계의 판도를 바꾸고 있는 놀라운 트렌드가 무엇인지 확인해 보세요.

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This exclusive report from Criteo and travel research agency Phocuswright: The mobile effect: disrupting the competitive landscape in the digital travel market is based on a global survey of 8,045 leisure travelers conducted by Phocuswright and uncovers some remarkable trends that are reshaping the digital travel industry, including:

  • Smartphones and tablets are eroding desktop's dominance across the search, shop and book journey (although most travelers booked their last trip via desktop).
  • Smartphone and tablet bookers are more likely to be frequent travelers - a lucrative segment for travel brands.
  • Online travel agencies lead in shopping and browsing, but travelers still trust suppliers most for booking.

Download the full report

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