UK retailers can expect a great August with their Back-to-School promotions

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Most schools in the UK are on summer holidays now and the month of August will be extremely important for marketers planning their back-to-school promotions. Mass Retailers, Computing/High Tech retailers as well as retailers of Fashion/Luxury and Sporting goods will see a significant rise in demand for their products during the next 5 weeks.

Digital buyers turn to mobile devices on a global scale

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If you’re a marketer that helps to sell anything online, by now you’ve probably read Jonathan Wolf’s blog post highlighting what you need to do to stay ahead of your customers on mobile devices in the US. The research team set about to dig deeper into the data to discover if people’s behavior is the same the world over, and we discovered that not only are the trends global, in some markets they are intensified.

The Criteo Engine Part 2: Price and Recommendation

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Why is delivering an ad so complicated? It’s a combination of timely response and personalization. For any given ad, Criteo has less than 50 milliseconds to determine the optimal combination of factors that will induce the consumer to click, create the ad and then deliver it to the correct location; this time bound is due to the fact that most RTB platforms only take into account bids that they receive within 100ms or less, and we need to take into account the network latency as well. The result is a personalized ad delivered for the right price, to the right consumer at the right time. The power behind this process is the Criteo Engine.

The Criteo Engine Part 1: The Heart of the Engine

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No industry has had more of an impact on business in the last few years than internet technology. Technology is responsible for a new revolution, changing the foundations upon which organizations are run. In this series of blog posts, we explore the Criteo Engine, what it means for the teams, looking at the pricing recommendation, the need for speed in data science and infrastructure, digging into what makes the Criteo difference for our clients.

Mobile is the hottest device this spring for buying last minute Father’s Day gifts

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When a retailer marketer thinks about Father’s Day, what’s the first thing that comes to mind? Fashion? Sports? Summer is coming? For me, it’s got to be…novelty neck ties. We took a closer look at Criteo’s daily sales data for the week before Father’s Day to find out when, and where, sales peaked leading up to dad's big day.

Keeping Advertising Secure: Why SSL Compliance Is Important

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The IAB’s Director of Technical Standards recently declared that the advertising industry has some catching up to do when it comes to supporting secure, encrypted communications with users via HTTPS. With HTTPS encryption on public-facing servers protecting the privacy and security of the public, the IAB identifies support for HTTPS as a best practice for the industry.

Trust Through Transparency

Posted by Jon Buss

I am very proud to announce that Criteo has been certified to the JICWEBS Digital Trading Standards Group (DTSG) UK Good Practice Principles by independent industry auditor ABC. This accreditation demonstrates Criteo’s commitment to creating a brand safe environment where clients can be confident that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.