Want to maximize sales during Ramadan? Think mobile.

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Ramadan is unlike any other time of the year in the Muslim world. It affects almost every aspect of people's lives -- and online shopping is no exception. Criteo analysed data from last year across Turkey and some key Middle-East countries to help marketers perform during this year's Ramadan month, which will start around June 18. One clear-cut lesson that we learned from looking at historical data is: mobile will be key to performing during Ramadan this year. Read more on what we saw.

Want to make it big in retail? Get personal, and get mobile in 2015.

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Things are looking good for online retailers as we head into the summer. Thanks to ongoing investments in technology and data, retailers are seeing significant growth in traffic and conversions on their e-commerce platforms, and are reporting improvements across four key digital performance indicators, including site traffic, conversion rates, average order value and repeat customer visits. A new Criteo-sponsored report from eTail analyzed interviews from nearly 100 retail professionals to see how retailers will continue to grow and build relationships with consumers online.

Is Android losing the battle with Apple?

Posted by Jonathan Wolf

It’s hard work building an app. It’s even harder work building two apps, one for iPhone and one for Android. Developers will only do this if the revenue for both is significant. If one becomes marginal, then why bother? This is the “winner take all” dynamic seen in so many technology ecosystems. Apple can do no wrong right now, so is Android in trouble?

Search, shop, book: travel bookers more mobile (and valuable) than ever

Posted by Daniele Beccari

New research from Criteo and Phocuswright identifies three key mobile trends changing the digital travel market Digital is more than a trend in travel, it is a tidal shift, and mobile is the newest wave. According to new research from Phocuswright and sponsored by Criteo, at least 85% of travelers turn online for one or more segments of the search, shop and booking process.

Strengthening the Americas Bench Is Key to Driving Results

Posted by Mollie Spilman

As Criteo’s Chief Revenue Officer, my job is to grow our business across the globe by helping our customers generate incremental sales through the power of our performance marketing platform. As one of the world’s largest markets and host to a vibrant ecommerce industry, the Americas is of vital importance to our clients and a key focus area for Criteo. For that reason, I am thrilled to announce that we’ve brought on three new leaders that will add depth, experience and strategic oversight: EVP Americas, James Smith, VP North America Account Strategy, Harris Bernstein, and Managing Director Brazil, Fernando Tassinari.

Criteo: A Great Place To Work

Posted by Criteo

A company’s success relies not only on its business performance but on the satisfaction of its employees. The quality of the work environment, along with employee satisfaction, matters as much as great financial results as one is rarely possible without the other.

Putting your advertising platform to the test

Posted by Rob Deichert

Last week, I had the opportunity to discuss the critical topic of assessing vendor performance with an audience of marketing leaders at Argyle’s Retail CMO Forum in New York. Given the rapid pace of change in marketing technology, and a landscape already filled with more than 2,000 solution providers, the need to quickly and confidently assess what’s working has never been more critical.