Sykes Cottages counts on performance display ads from Criteo to increase their holiday cottage bookings.
The IAB Annual Leadership Meeting is the central thought leadership venue for senior voices across the marketing and advertising ecosystem. The 2015 IAB Annual Meeting program will look deeply at this evolution of content—ideation, narrative construction, distribution, and technology underpinnings—in both programming and marketing. Industry thought leaders will debate and discuss the present and future state of digital, OTT and mobile video, what metrics matter, and how native and content marketing layer into the programmatic landscape.
Mobile adoption continues to grow like a weed. Globally, mobile now accounts for 34% of eCommerce transactions. Criteo has analyzed individual transaction data covering approximately $160 billion of annual sales across 3,000 online retailers and travel advertisers to uncover the latest trends in mobile shopping in the US and globally.