The Econsultancy Display Retargeting Buyer's Guide is an invaluable resource for marketers who want to understand this rapidly-evolving technology. This guide also contains vendor profiles to help potential clients evaluate suppliers, as well as insightful market analysis to help them put things into perspective.
We're proud to announce that Econsultancy ranked Criteo as the #1 retargeter in the US and the UK. A notable quote from page 13:
"Criteo dominates in both markets (32% and 22% of the UK and US respectively), with Avail (owned by Richrelevance) holding the second highest share. In the US, a larger group of retargeting companies have a significant share of the market; seven companies have a share of 8% or more, compared to only four in the UK. Criteo holds almost a third of the UK market, illustrating how established it is as a leading retargeted there."
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