Apps sind für User wichtiger denn je. Diese Studie zeigt die Nutzung von Apps auf diversen Geräten und die dadurch entstehende Verbesserung des Shopping-Erlebnisses.Als PDF herunterladen
Consumers today are downloading and interacting with apps more than ever, 95% of consumers have apps on their phones and tablets and over 40% have used those apps to make a purchase recently. This latest report surveys 2,000 consumers to find out how they interact with apps across devices and what retailers are doing with their mobile app strategy.
Following are some of the key findings from the consumer based research and in-depth interviews with key UK retailers:
Download the full report for more insights on how to drive sales and build customer loyalty and uncover the value of mobile apps.Als PDF herunterladen