Turn one-and-done into loyalty that lasts

Winning new customers is only half the battle – keeping them is what drives long-term growth. Retained customers spend more, buy more frequently, and are more likely to advocate for your brand.

Criteo’s AI-powered platform uses commerce insights to identify your existing customers across the open internet and re-engage them with personalized ads, offers, and recommendations that keep your brand top of mind.

Yes. With Criteo Commerce Growth, you can run campaigns focused on acquiring new shoppers, re-engaging lapsed customers, or upselling to loyal buyers – all from one unified platform.

Typical retention audiences include:

• Loyalty club members with exclusive offers
• One-time buyers to encourage repeat purchases
• Seasonal or occasional shoppers
• At-risk customers to prevent churn
• Lapsed or inactive customers to win them back

Criteo provides transparent reporting with metrics such as repeat purchase rate, customer lifetime value uplift, incremental sales, and return on ad spend, so you can see the true impact of your retention campaigns.

Criteo integrates seamlessly with 20+ leading data platforms, CDPs, and CRMs. You can upload contact lists, connect via API or SFTP, or leverage on-site event tracking. This flexibility ensures you can activate retention campaigns with the data sources you already use.

Criteo follows a strict privacy-by-design approach. All data is pseudonymized (e.g., hashed emails), securely stored in our own EU-based data centers, and only used with proper user consent. We comply with GDPR and global data protection laws, ensuring user privacy while keeping campaigns effective.

Retention campaigns run across Display, Native, and Video. Formats include dynamic product ads, adaptive native placements, shoppable creatives, and personalized video – ensuring you reach customers wherever they shop and browse.