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Nesine

Criteo helped Turkish betting site Nesine overcome industry restrictions affecting their retargeting program and boost revenue 14%.

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Increase in user activity

11%

Increase in incremental bets placed

14%

Increase in incremental revenue

Challenge

Turkey’s leading legal betting website needed a retargeting solution that could work within the tight and often complex confines of their industry, including restricted ad placement potential and an event-based business model.

Solution

After evaluating the idiosyncrasies of Nesine’s situation, Criteo created multiple custom data feeds that correlated to the sporting events on their website. Next, they worked together to create a suite of custom banner ads to correlate to those feeds. And finally, thanks to Criteo’s relationships with 20,000+ publishers, Nesine was able to access exclusive advertising real estate perfectly suited to their needs, including top real-time betting partners.

Outcome

After implementing their tailored retargeting strategy with Criteo, Nesine’s incremental revenue not only surged 14%; bets placed on the site increased more than 11%, and among their targeted audience, user activity doubled. As a result, Nesine plans to expand their partnership with Criteo to include new campaign structures.

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