Leading UK footwear retailer Schuh needed to reach more customers, significantly boost sales and increase their digital advertising performance overall — without increasing their cost of sale.
Schuh partnered with Criteo to open up an additional marketing channel, adding Facebook and Instagram Dynamic Ads into their existing retargeting campaigns. Employing Criteo’s ability to granularly analyze a shopper’s purchase intent and precisely predict the right personalized offer on Facebook and Instagram had an immediate effect. Sales exploded.
Incorporating Criteo-powered Facebook and Instagram Dynamic Ads, Schuh: