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Thomas Cook Airlines

Criteo won a head-to-head test using the latest advances in performance marketing technology to help the UK airline surpass its ROI goals.

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Below CPO target


Higher CTR than industry average


Thomas Cook Airlines wanted to evaluate the effectiveness and actual value of display retargeting by testing several vendors. In addition to setting aggressive targets, they needed a solution that was flexible enough to accommodate posting of last minute offers to convert spur of the moment travelers.


Since surpassing cost-per-order, click-thru and other KPI benchmarks for its lower funnel campaigns, Thomas Cook Airlines is expanding Criteo performance display into a sister company and has also launched mid-funnel targeting.

  • 10% below CPO target
  • 82% higher CTR than industry average
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