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Yeppon

Italian electronics retailer Yeppon boosted their incremental sales by 21% when they added Facebook Dynamic Ads to their retargeting campaign.

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16%

Cost of sale

21%

Incremental sales

12%

Cost per order

Challenge

Italian consumer electronics retailer Yeppon had already been working with Criteo to increase their ROI and AOV for three years, but now they wanted to focus on their customer acquisition as well as give their sales a boost in the process.

Solution

By adding Facebook Dynamic Ads to their Criteo Dynamic Retargeting campaign, Yeppon was able to get an even more optimal picture of their potential customers’ browsing and shopping habits across devices, which allowed them to customize shoppers’ Facebook ads to meet their personal preferences.

Outcome

Adding Facebook Dynamic Ads allowed Yeppon to boost incremental sales by 21% while simultaneously decreasing their cost of sale by 16% and their cost per order by 12%.

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