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Italian electronics retailer Yeppon boosted their incremental sales by 21% when they added Facebook Dynamic Ads to their retargeting campaign.

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Cost of sale


Incremental sales


Cost per order


Italian consumer electronics retailer Yeppon had already been working with Criteo to increase their ROI and AOV for three years, but now they wanted to focus on their customer acquisition as well as give their sales a boost in the process.


By adding Facebook Dynamic Ads to their Criteo Dynamic Retargeting campaign, Yeppon was able to get an even more optimal picture of their potential customers’ browsing and shopping habits across devices, which allowed them to customize shoppers’ Facebook ads to meet their personal preferences.


Adding Facebook Dynamic Ads allowed Yeppon to boost incremental sales by 21% while simultaneously decreasing their cost of sale by 16% and their cost per order by 12%.

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