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App Advertising through Criteo Dynamic Retargeting

The proven way to get valuable users back into your mobile app and buying.

The story is all too common. User downloads an app, uses it a few times, and then forgets it is there. And because dedicated shopping apps convert better than desktop or mobile web, you lose opportunities to develop meaningful one-to-one relationships with some of your most valuable customers.

App Advertising, a one-of-a-kind core feature of Criteo Dynamic Retargeting, is proven to bring users back to your app to browse and purchase. Inspiring interaction along the entire path to purchase with user-relevant content, our ads strike the perfect balance between brand-inspired design and uncompromising ad performance.

Continuously learning from 1.2 billion users each month, only App Advertising entices each shopper with dynamic mobile ads from your entire product catalog – optimized in real time for individual purchase intent and browsing context.

Read on to discover why App Advertising through Criteo Dynamic Retargeting is the single most effective way to improve app usage and make apps one of your highest revenue channels.

What makes App Advertising from Criteo uniquely powerful:

Seamless user experience

Seamless user experience

App Advertising delivers a frictionless shopping experience, directly deep linking ads to the specific in-app products users are most likely to browse and purchase.

Sustained performance

Sustained performance

Not only does App Advertising bring users back, but once engaged, they are also 30% more likely return and shop within the app – without further encouragement.

Real-time relevance

Real-time relevance

Through Universal Match and Kinetic Design, App Advertising recommends new and previously browsed products from across your catalog, configuring ads on the fly with visual elements proven to engage each user.

Maximum reach

Maximum reach

App Advertising delivers personalized dynamic ads that perfectly scale to all ad sizes across more than 555k mobile apps.

We were very impressed with the results of our App Advertising campaign with Criteo. The sophistication of their platform and depth of publisher relationships helped to deliver both the efficiency and scale we needed.

Brijen Rajput, SVP of Online Marketing at CheapOair
Read the Results

Expand Your Relationship Beyond the Download

Re-engage users and drive more in-app sales.

Get Started Today