In this three-part “Rethinking Ad-Tech” webinar series, Criteo will talk through exclusive research about how marketers are spending their money on conversion campaigns, what a full funnel journey looks like, and how AI is going to change ad tech as we know it.
Part 1: Global Conversion Tactics in 2019
When Criteo surveyed 901 marketers around the globe in partnership with Euromonitor International, we wanted to know one thing: what really drives the most conversions?
In our survey, “The State of Ad Tech 2019”, we asked about how marketers spend their ad budgets, the biggest challenges teams face during conversion campaigns, and analyzed market trends.
In “Global Conversion Tactics in 2019” our webinar on Thursday, January 31, we’re breaking down the results with Euromonitor International to highlight the strategies and tactics from the report.
Register for “Global Conversion Tactics in 2019” to learn:
• How 901 marketers spend their ad budgets
• The top 9 channels for conversion campaigns
• How to create the best possible conversion campaign
Sign up for the “Rethinking Ad-Tech” webinar series to view a new webinar each month, or sign up for one at a time.
Hope to see you there!
Part 2: Ad-Tech 2020: AI, Algorithms, Audiences
In part two of the Rethinking Ad-Tech series, Criteo will break down the impact that AI has had on the ad tech field. We’ll discuss not just how AI has created cutting-edge ad experiences for today, but what’s just on the horizon for tomorrow.
Date: February 2019
Part 3: How to Build a Framework for the Full Funnel Shopper Journey
In the final part of the Rethinking Ad-Tech webinar series, Criteo will explore what the shopper journey looks like in 2019 and how marketers can build a framework that can truly respond to individual shopper needs at each stage in that journey.
Date: March 2019