Aventon Bikes cruises to higher ROAS with connected campaigns across the funnel

100%
ROAS (contextual targeting)
~600M
Impressions
+25%
Increase in ROAS (impact of video campaign on lower-funnel campaign)
Challenge

Aventon is an electric bike company that offers ebikes that suit everyone’s riding needs and style. Aventon’s roots are in performance cycling with fixie and track bikes but made the transition into e-mobility exclusively in 2020. It is one of the only ebike brands that owns the manufacturing of its products, allowing it to be agile and cost effective. With its manufacturing edge and performance background, Aventon is second to none in providing affordable ebikes without sacrificing quality.

The ebike space is growing rapidly, and Aventon has big plans. The company’s goal this year is to increase revenue by about 300% over last year. Additionally, the retailer is looking to increase their market share within the industry, ultimately becoming the top choice for ebikes.

Aventon is using many channels to achieve this goal, including the following forward-thinking approaches in the digital advertising space.

Solution

The Benefits of Going the Extra Mile

The beauty of an ebike is that it can take you farther than a human-powered bike. The same is true of a full-funnel strategy with one partner. Aventon found that by uniting their upper and lower-funnel campaigns through Criteo, they benefited from synchronicities across campaigns — all the while feeding their conversion campaigns and enabling full-funnel reporting.

“Criteo’s partnership has been instrumental in reaching our goals by continuing to stay top of mind and directing high intent traffic back onto our site and ultimately converting,” confirmed Nasr. “Criteo has become a top traffic source to our website. We plan to continue the partnership as we continue to scale and recently started CTV with Criteo.”