Challenge
Connecting with outdoor enthusiasts and converting seasonal demand
Founded in 2012 in California, USA, Jackery was born with a vision to bring green energy to all. In 2016, Jackery launched its first outdoor portable power stations and, two years later, developed its first portable solar panels. Having introduced solar generators to the great outdoors, Jackery fulfills the power needs of every nature-lover, inspiring them to explore further and seek more extraordinary experiences than before.
As a brand focused on sustainability-minded consumers, Jackery faced the challenge of increasing brand visibility and turning interest into conversions—especially during peak periods like Black Friday and Cyber Monday. To succeed, Jackery needed an integrated, multi-channel marketing approach that could deliver consistent messaging and performance across both always-on and seasonal campaigns.
Solution
Driving conversions with always-on display and seasonal video campaigns
Working with Criteo, Jackery implemented a full-funnel strategy combining ongoing display campaigns with seasonal bursts of high-impact online video. The foundation of Jackery’s strategy included two always-on display efforts:
- Acquisition campaigns using Criteo’s prospecting audiences to bring high-quality new visitors
to the site.
- Retargeting campaigns to re-engage users from both display and video campaigns, keeping Jackery
top of mind throughout the shopper journey.
Layered on top of this, Jackery activated seasonal online video (OLV) campaigns during high-traffic moments like Black Friday and Cyber Monday. These videos featured engaging, relatable lifestyle scenarios—such as using Jackery’s portable power stations while relaxing outdoors or hosting friends and family—all designed to highlight ease of use and relevance.
To maximize visibility, Jackery repurposed the same creative across multiple platforms and partners. Criteo ensured optimal video formatting, timely launches, and full-funnel reporting to measure the impact of upper-funnel exposure on lower-funnel performance and conversions.
Results
Surpassing ROI goals and seeing strong video performance
In 2024, Criteo helped Jackery exceed their overall ROI target, with momentum continuing into 2025. The synergy between always-on and seasonal campaigns led to standout performance metrics: During Q4, Jackery saw a 500% year-over-year increase in return on ad spend, driven by the impact of seasonal campaigns.
Online video campaigns proved particularly effective, delivering 20% more conversions compared to always-on display campaigns. These video efforts also generated 10 times more site visits and over 7 times more exposed users than display campaigns alone. Engagement was notably higher, with click-through rates exceeding 3% on video formats, compared to approximately 0.5%–1% on display.
These results were validated through last-click attribution measured by a third-party partner, confirming the strength and efficiency of both display and online video efforts.
