Criteo Sponsored Products are native product ads displayed on the sites and apps of the world’s largest retailers.
Criteo has partnered with the world’s largest retailers to provide real-time targeting of the highest intent shoppers on the internet. Dramatically increase traffic on the retail sites where you sell products.
Leveraging first-party retailer point-of-sale data, Brand 360, our comprehensive attribution feature, enables closed-loop, SKU-level sales attribution for your brand. You can finally connect advertising to actual sales outcomes, within and across retailers, between devices, to your own brand stores and, increasingly to offline channels.
Brands can control their campaigns in near real-time, with tools to change bids, set targeting, measure and optimize results. The experience resembles search engine marketing, but is custom-built for e-commerce, enabling advertisers to target shoppers at various stages of the shopping journey.
Criteo’s data science continuously optimizes ad serving algorithms based on product relevance, targeting, auction dynamics, and performance data. Finely tuned ad delivery logic maximizes advertising return, while maintaining e-commerce conversion rates, ensuring optimal performance for both brands and retailers.
With Brand 360, brands can now better understand and measure advertising impact. Leveraging first-party retailer point-of-sale data, Brand 360 enables closed-loop, SKU-level sales attribution for your brand. You can finally connect advertising to actual sales outcomes, within and across retailers, between devices, to your own brand stores and, increasingly to offline channels.
Product ads are served to relevant shoppers on e-commerce sites, driving sales for brands.
Criteo Sponsored Products are served on more than 50 major retail sites globally, with more added every month.
Leveraging first-party retailer point-of-sale data, brands can connect advertising to actual SKU-level sales outcomes across retailers, devices and channels.
Criteo provides key insights into marketing performance across retailers to help brands confidently re-invest in winning media strategies.
Global beverage leader Diageo worked with Criteo to focus on Cross Sell, achieving 40% their sales from non-spirit categories and 4000% overall ROAS.Read the Results Download PDF