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Forget Everything You Know About Marketing Apparel Online

Learn the latest on the radical evolution of the omnichannel apparel market, and get cutting-edge tips on how to innovate along with it.

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Mobile Marketing – Retailers’ Common Denominator

Posted by Criteo

Consumers aren’t just spending more time researching products on their mobile devices, they’re making actual purchases, or “converting” in marketing speak. The upward trend of mobile conversions means that missing a prospect on mobile could equal a lost sale. This significantly raises the stakes for mobile marketers.

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mCommerce is growing like a weed

Posted by Criteo

In December, I wrote about the growing importance of having a great mobile commerce experience, due to the increasing rate at which consumers were purchasing on their mobile devices. At the time, I wrote that “mobile commerce is happening incredibly fast.” How fast? In the three months since I wrote that, mCommerce has grown another 10% in the U.S., according to our Q1 2015 State of Mobile Commerce Report.

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Bridging the Gap Between Screens to Increase ROI - Highlights from VentureBeat’s Mobile Summit Fireside Chat

Posted by Mollie Spilman

I recently participated in a fireside chat as part of VentureBeat’s Mobile Summit alongside American Eagle Outfitter’s Chief Digital Officer Joe Megibow. The session was moderated by the Wall Street Journal’s Rolfe Winkler with a focus on mobile devices. As about 180 senior leaders gathered to listen to Joe and me chat, it was clear: increasing ROI is all about having a unified view of the customer. To that end, marketers are investing more and more in mobile to reach consumers across screens, which makes me think that mobile attribution will be a heavily addressed topic this year.

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Mobile Excellence and Leadership: Criteo’s Mollie Spilman Receives IAB’s Service Excellence Award

Posted by Criteo

Criteo’s Chief Revenue Officer Mollie Spilman recently pointed out in an article published in VentureBeat that in 2015 mobile won’t just be a component of your digital strategy — it will be your digital strategy. Our most recent State of Mobile Commerce Report for Q4 2014 showed that mobile devices now account for one-third of all ecommerce transactions worldwide.

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Welcome to The Criteo Blog

Posted by Emma Ferns

Welcome to the Criteo Blog! We will endeavor to make this an engaging space where we can keep you up to date with what’s happening both in the industry and at Criteo. Most importantly we want to share our ideas, provide valuable advice and build a community– we’re looking forward to sharing with you and listening to your feedback.

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