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How to Get Your Boss to Invest in More in Search

As a mature channel, search doesn’t get as much attention as the new kids on the blogs (er, block — digital, video, social, and mobile, we’re looking at you). And we agree: Search isn’t exactly the sexiest weapon in the digital marketing arsenal. But in the battle to win at results-driven campaigns, search continues to lead. Here’s why, plus how to convince your boss to spend more on it.

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How SmartClick Boosted Its Clients’ Revenue by 51%

When simple bid management tools proved insufficient, digital marketing agency SmartClick needed a precise, data-driven technology to optimize the paid search and social ad management programs they already offered. Find out how they maximized these channels.

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What's the Difference Between CPC and CPM?

Online ads are sold under a few basic pricing models. The most popular ones are CPM and CPC. Want to know the difference (and figure out which you should be using)? You’ve come to the right place.

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Top 4 Reasons Why Every Retailer Should Do Retargeting

Retargeting can be the online retailer’s best friend. When used strategically, it can be an incredibly effective way to capture more sales. To savvy and on-the-fence shoppers, it can be the gentle nudge back toward merchandise they’re already interested in — and a deal they might not want to let get away.

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How Thrive Market Got Its Conversion Rate to Skyrocket 90%

A startup offering thousands of natural and organic products, Thrive Market wanted to take full advantage of Google Shopping. But they needed a solution to help sell more memberships and grow the channel without complex manual management. Here's how they succeeded.

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