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Why to Incorporate Ad Viewability Into Your KPIs [Data Series, Part 3]

In part three of our four-part series on digital advertising best practices, learn why you should be incorporating ad viewability into your KPIs.

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Super Bowl 2017: Shattered Records for the Win

In case you missed it, this year’s Super Bowl shattered records from top to bottom, both on and off the field. How can you best prepare your online storefront for next year’s kickoff? We’ve drafted a play-by-play breakdown of the search and ecommerce trends surrounding this year’s big game to help you do just that.

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Shopping for the Year of the Rooster in SE Asia

It’s the year of the rooster, and we’ve got the insights to keep your marketing efforts happy, healthy, and prosperous throughout the festivities. We studied last year’s data — analyzing over 6.5 billion transactions — and discovered that from January 11th to February 21st you can look forward to these shopping trends.

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Recapping Shoptalk 2016 and Why it’s a Worth-It Event

Posted by Mollie Spilman

My colleagues and I spent three days at the debut Shoptalk conference, which dubbed itself as “the nextgen commerce event,” in Las Vegas earlier this month. With more than 3,000 attendees and an impressive speaker lineup, we were all pleased to leave with new insights and ideas about where retail is headed in the short and long term, and what needs to be done to get ahead.

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