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What Makes Criteo's Engine Hum? Kinetic Design

Kinetic Design, part of the powerful Criteo Engine, provides the capabilities needed to make the most engaging connection with shoppers and thus, optimizes the likelihood of a click, followed by a sale.

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Get to Know the Criteo Team: Meet Ibrahim Abubakari

It’s clear when Ibrahim speaks that he loves his job and sharing his excitement for Criteo with potential new hires worldwide. We sat down with him to learn more about his role, his favorite project at Criteo, and what he does outside of work.

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What Geo-Targeting Means in an Omnichannel World

There’s an entire world, invisible to the naked eye, where consumers are moving targets crossing virtual fences. Now, with GPS and Bluetooth capabilities on smartphones, retailers are fine-tuning their omnichannel strategies to reach consumers in relevant locations beyond desktop.

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Direct Match vs. Probabilistic Match: Which is Better and Why?

An online marketing campaign that works is one that hits all the right notes: It features exciting products announced with brilliant creative design, supported by a healthy marketing budget. But all those elements are going to add up to the sad song of campaign failure if one key thing is missing: a strong data match that links you with your most likely prospects.

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Why Smart Personalization is Driving the Retail Experience

In this increasingly competitive atmosphere, delivering a personalized customer interaction can mean the difference between securing a sale and losing it to a competitor. Many brands are therefore putting their efforts into creating tailored experiences for their customers using sophisticated smart personalization technology.

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Top 3 Mobile Retargeting Tips for Retailers

It's become critical for retailers to implement not just a user acquisition campaign but a smart retention strategy, too. When used effectively, retargeting can significantly increase engagement, sales, and brand awareness.

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How Linio Achieved a 30% Increase in Efficiency

Linio is the largest online retailer in Latin America, with operations in eight countries throughout the continent. The ecommerce giant needed the right technology partner to make product recommendations more effective, and to help lift sales across their growing mobile business.

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