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Monetizing More Marketplaces to Cash in on Additional Revenue

Many retailers have spent hours building and optimizing their websites and now enjoy loyal followings who check back often for new products. So the question becomes: How do retailers make the most from their investment and monetize their sites beyond core retail activity?

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How Soft Surroundings Grew Sales by Over 700%

Women’s retailer Soft Surroundings noticed a flattening of sales and reach from their existing performance marketing campaigns. Then they partnered with Criteo to expand their display and social retargeting to grow sales.

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Criteo GO! Days Are Some of Our Best Days

At Criteo, community service is an integral part of our core values. That’s why we host several special days each quarter where our employees are encouraged to step back from their desks and come together for a worthy cause.

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How SmartClick Boosted Its Clients’ Revenue by 51%

When simple bid management tools proved insufficient, digital marketing agency SmartClick needed a precise, data-driven technology to optimize the paid search and social ad management programs they already offered. Find out how they maximized these channels.

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What's the Difference Between CPC and CPM?

Online ads are sold under a few basic pricing models. The most popular ones are CPM and CPC. Want to know the difference (and figure out which you should be using)? You’ve come to the right place.

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Top 4 Reasons Why Every Retailer Should Do Retargeting

Retargeting can be the online retailer’s best friend. When used strategically, it can be an incredibly effective way to capture more sales. To savvy and on-the-fence shoppers, it can be the gentle nudge back toward merchandise they’re already interested in — and a deal they might not want to let get away.

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