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04/25/17

Forget Everything You Know About Marketing Apparel Online

Learn the latest on the radical evolution of the omnichannel apparel market, and get cutting-edge tips on how to innovate along with it.

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07/23/15

The Criteo Engine Part 2: Price and Recommendation

Posted by Dan Teodosiu

Why is delivering an ad so complicated? It’s a combination of timely response and personalization. For any given ad, Criteo has less than 50 milliseconds to determine the optimal combination of factors that will induce the consumer to click, create the ad and then deliver it to the correct location. The power behind this process is the Criteo Engine.

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07/10/15

The Criteo Engine Part 1: The Heart of the Engine

Posted by Dan Teodosiu

No industry has had more of an impact on business in the last few years than internet technology. In this series of blog posts, we explore the Criteo Engine, what it means for the teams, looking at the pricing recommendation, the need for speed in data science and infrastructure, digging into what makes the Criteo difference for our clients.

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06/24/15

Go Mobile or Go Home: But what do I do?

Posted by Criteo

OK, so you don’t need to be told again – the world has gone mobile and if your strategy isn’t mobile first you should be brushing up your resume or else getting ready to live in an attic with the typewriter salesmen and Blackberry-holster makers… But let’s say you really want to keep your job – what should you do?

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06/21/15

Keeping Advertising Secure: Why SSL Compliance Is Important

Posted by Criteo

The IAB’s Director of Technical Standards recently declared that the advertising industry has some catching up to do when it comes to supporting secure, encrypted communications with users via HTTPS. With HTTPS encryption on public-facing servers protecting the privacy and security of the public, the IAB identifies support for HTTPS as a best practice for the industry.

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06/16/15

Debunking myths about the click

Posted by Criteo Market Insights Team

Myths naturally permeate all walks of life and CPC is no exception. There are numerous widely held yet false beliefs regarding CPC that this research debunks. This Nielsen and Criteo research was made possible after tracking and analyzing all the clicks generated by Criteo during 6 weeks, in the US, UK, Germany and France. It reinforces how valuable clicks produced by personalized display and machine learning are in the path to purchase.

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06/11/15

Trust Through Transparency

Posted by Jon Buss

I am very proud to announce that Criteo has been certified to the JICWEBS Digital Trading Standards Group (DTSG) UK Good Practice Principles by independent industry auditor ABC. This accreditation demonstrates Criteo’s commitment to creating a brand safe environment where clients can be confident that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

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