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How Marketers Can Find Balance Between Scale and Efficiency

What’s the number one focus of digital marketers? Managing cost. It’s the nature of the ecommerce beast. But while saving money where you can is one tactic for increasing your bottom line, sometimes the best way to maximize results is by making enough of an up-front investment.

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People, Not Devices, Dominated the eTail West Conversation

Posted by Criteo

Our Criteo team is back from eTail West, one of the most influential ecommerce conferences in the US. We heard from industry leaders who discussed trends, presented research and spoke to real ecommerce success stories and innovations. Criteo presented new Q4 Mobile Commerce Report findings and unveiled our Universal Match solution.

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Why I’m Proud to be Honored by AWNY as a Working Mother of the Year

Posted by Mollie Spilman

We’ve seen much talk in the media about women in tech, and in the workplace, overall. Supporting and encouraging women at any level in their professions to build and continue their careers once they become mothers is a topic close to my heart. That’s why I’m incredibly honored to be named an Advertising Women of New York (AWNY) Working Mother of the Year, along with 19 other working mothers and extraordinary women in the field.

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What’s in and what’s out for eCommerce in 2016?

Posted by Mollie Spilman

With NASA's Juno spacecraft expected to arrive at Jupiter and Orbital Technologies launching a space hotel for wealthy tourists, 2016 may turn out to be a wild ride. So too, for the eCommerce industry, as mobile and multi-device shopping continues to skyrocket. Here are some hot trends and tips for eCommerce success in 2016.

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