Unlike a reactive, manually-driven Product Listing Ads (PLA) approach, Criteo Predictive Search is built specifically to drive greater sales and ROI from Google Shopping with minimal effort. Integrating our industry-leading performance marketing technology and programmatic learning of shopping behavior across 1.2B active consumers monthly, it is a fully automated solution that continually applies precise, predictive optimization to every aspect of your PLA campaigns.
Spend less time manually optimizing your PLA campaigns and more time perfecting the rest of your search strategy, all while getting a better ROAS (return on advertising spend).
Evaluates all feed data—including critical product-level attributes and historical values—to minimize any errors and ensure that Google has the most accurate information and context for continuous, agile optimization.
Seamlessly adjusts all campaign elements and user lists—simultaneously integrating knowledge of user, product, device and intent—to generate the ideal bid and increase the likelihood of a purchase, every time.
Review campaign reports in AdWords, providing clarity and insights about your Google Shopping performance in order to help you reach and exceed your business goals.
A commissioned study conducted by Forrester Consulting on behalf of Criteo investigates how retail marketers are staying ahead in paid search — a critical eCommerce channel marked by complexity and constant change.
Using our proven machine-learning technology, Criteo Predictive Search was purpose-built to take the guesswork out of Google Shopping and drive ROI in that channel.
Seamless, adaptive bidding that reflects a granular understanding of product characteristics, performance history, device, user intent and behavior.
Consistently meet your targets—even during market peaks—with little to no manual intervention. It continuously adapts Google Shopping programs of any size.
Fully automated, ongoing adjustment of campaign structure, settings, negatives, bid modifiers and budget caps saves you time and effortlessly maximizes PLA revenue.
Thrive Market garners a 90% higher conversion rate from Google Shopping by automating campaigns end-to-end with Criteo Predictive Search.Read the Results
PartySuppliesDelivered.com unlocked 35% more Google Shopping revenue by implementing Criteo Predictive Search.Read the Results
Teespring saw a 73% increase in revenue and a 51% higher ROAS after implementing Criteo Predictive Search to manage their Google Shopping campaigns.Read the Results