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Press Releases

Press Releases Archive

February, 2016

It’s a Cross-Device World: Criteo’s Q4 Mobile Commerce Report Reveals Top Companies Bet Big on Mobile Consumers

Criteo (NASDAQ: CRTO), the performance marketing technology company, today released its Q4 2015 State of Mobile Commerce Report, which examines mCommerce trends on a quarterly basis and provides insight into online shopping behavior as consumers’ path to purchase continues to evolve. Criteo’s dive into 1.4 billion online transactions finds that four in 10 purchases occur across multiple devices or channels. Of that figure, close to one-third are completed on a mobile device, indicating that consumers are using numerous devices along their path to purchase and are regularly buying on mobile.

HouseTrip Drives Incremental Bookings with Criteo’s Email Solution

London – 24th February , 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, is working with leading holiday rental marketplace, HouseTrip, to drive incremental bookings by engaging with potential holidaymakers through tailored emails. In 2015, HouseTrip delivered over two million personalised emails with Criteo’s email solution, experiencing an open rate three times higher than that of traditional travel emails. As result, click-through rates are higher than average, bookings have increased and the cost of sale targets were achieved within one week of launch.