40% of all online grocery purchases in the UK now made on mobile
New UK FMCG Deep Dive report from Criteo sheds light on the latest ecommerce trends in the UK FMCG market
LONDON – 9th May, 2017 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today released its UK FMCG Deep Dive – Taking Stock of the Future of Grocery report, exploring the latest e-Retail themes and trends in the UK FMCG marketplace, including the impact of mobile on grocery shopping, and identifies the most searched terms used by shoppers and which products shoppers inevitably buy.
Some of the key trends from Criteo’s Taking Stock of the Future Grocery include:
Ben Cooper, Managing Director, Europe, Criteo Sponsored Product said, “UK brands have spent years developing powerful relationships with shoppers, but need to adapt their marketing practices, refined through years of in-store experience, to engage with customers online in new and more innovative ways.
“Ensuring that both physical and online retail stores are closely aligned, keeping abreast with changing market needs, offering best-in-class customer service, and products that live up to their brand’s promise will give them the advantage. The reward? A weekly presence in the baskets of their loyal online customers,” he concluded.
The new report also offers crucial insights for online and ‘brick’ brands and retailers on key ecommerce tactics and best practices, including:
To learn more about how brands and retailers can make the most of the latest FMCG trends and eGrocery opportunities, view the report here.
Criteo (NASDAQ: CRTO) delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 2,500 employees in more than 30 offices across the Americas, EMEA and Asia-Pacific, serving over 15,000 advertisers worldwide and with direct relationships with thousands of publishers.
For more information, please visit www.criteo.com.Download PDF