Like search, Criteo offers a pure CPC model where you only pay for engagements resulting from ‘post click’ conversions. In other words, because we are performance-driven, we only measure success through achieving your cost-of-sale or cost-per-lead targets to increase your overall ROI.
Making Display Advertising Perform Like Search
Pure CPC Pricing
“Criteo’s CPC approach has been a big success for ShoeMall. We’ve been impressed with Criteo’s search-like performance – they’ve hit our ROI goals, comparable to levels we’ve seen historically from search marketing.”
Product and Category-Level Bidding
Advertisers can adjust CPC for each customized product or category, allowing them to optimize cost-of-sales by category.
- Set and adjust CPC by product category
- Customize categories based on unique criteria
- Control overall campaign cost-of-sales
Highly Personalized Ads
Criteo’s dynamic banners are unique. They deliver unparalleled performance thanks to three features:
- the power of product recommendation – unique to Criteo
- the effectiveness of creating an instant personalized message
- the ability to optimize, in real-time, all the graphic and textual components of banners to deliver the best CTR.
As a result, with Criteo, more than 50% of the sales we drive are for products users have never seen on advertisers’ websites before. This effectively increases brand awareness as search queries on those recommended products are increased by 50%.
“Criteo’s behaviourally retargeted display product gives us reach across very high traffic websites, with the benefits of high engagement rates with users, geared around our own ROI targets-a winner.”
Criteo works directly with a wide range of premium publishers and networks to find shoppers across the Internet. We work with many publishers directly, along with leading ad networks and exchanges, to deliver more than 100 billion banners annually. We can reach at least 90% of consumers within 24 hours, allowing you to be proactive with in-market consumers. With our partnership and network-buying capabilities, we are expert in finding your potential customers. According to studies conducted by Nielsen, Criteo’s effective reach exceeds 90%.
“Expanding the presence of Criteo’s high quality personalized ads across the Microsoft Media Network adds significant value to advertisers and consumers alike.”