Dynamic Creative Optimization+

True ad personalization.

Dynamic Creative Optimization+ (DCO+) is our unique, patent-pending technology. Insights from 725m daily active users generate real-time ads personalized for every individual, and aligned with brand standards.

Dynamic Creative Optimization+

True ad personalization.

Dynamic Creative Optimization+ (DCO+) is our unique, patent-pending technology. Insights from 725m daily active users generate real-time ads personalized for every individual, and aligned with brand standards.

The benefits of DCO+

AI-powered optimization and our talented Creative Consultants help you serve each shopper the most engaging ad for maximum sales. Every single time.

Deliver on-brand ads, consistently

Our Creative Consultants work closely with you to reach your design goals. They’ll build your on-brand design framework, capturing all the elements needed for real-time ad generation including colors, fonts, navigations, calls-to-action, and more.

Tailor ad elements to each shopper with AI

Real-Time Creative Optimization (RTCO) takes microseconds to choose design elements from your framework for each ad, based on 120+ shopper intent signals, such as products viewed and sites visited, and powerful predictive AI.

Reach more shoppers with relevant ads

Freedom from size and layout restrictions allows personalized designs to be rendered dynamically for any device and display inventory at just the right time – bringing you maximum shopper reach and results.

DCO+ in Action

Want to see what DCO+ can do? View real ads from Criteo clients like you. See more in our Ad Gallery.

Flexible Formats

Maximize sales with a variety of ad formats, from single image to montage and beyond.

Video

Add interest and tell a story with impactful video ads.

Interactive

Build engagement with ads that encourage consumers to swipe, scroll, or search.

Start growing your business today!

Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base.

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