Dynamic Creative Optimization+ (DCO+) is our unique, patent-pending technology. Insights from 725m daily active users generate real-time ads personalized for every individual, and aligned with brand standards.
AI-powered optimization and our talented Creative Consultants help you serve each shopper the most engaging ad for maximum sales. Every single time.
Our Creative Consultants work closely with you to reach your design goals. They’ll build your on-brand design framework, capturing all the elements needed for real-time ad generation including colors, fonts, navigations, calls-to-action, and more.
Real-Time Creative Optimization (RTCO) takes microseconds to choose design elements from your framework for each ad, based on 120+ shopper intent signals, such as products viewed and sites visited, and powerful predictive AI.
Freedom from size and layout restrictions allows personalized designs to be rendered dynamically for any device and display inventory at just the right time – bringing you maximum shopper reach and results.
Want to see what DCO+ can do? View real ads from Criteo clients like you. See more in our Ad Gallery.
Maximize sales with a variety of ad formats, from single image to montage and beyond.
Add interest and tell a story with impactful video ads.
Build engagement with ads that encourage consumers to swipe, scroll, or search.
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