Dynamic Creative Optimization+ (DCO+) is our unique, patent-pending technology. Insights from 1.9B monthly shoppers generate real-time ads personalized for every individual, and aligned with brand standards. AI-powered optimization and our talented Creative Consultants help you and your company serve each shopper the most engaging ad for maximum sales. Every single time.
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DCO+ powers our dynamic retargeting product by determining the right ad design for every device, for every context, and for every stage of the shopper journey — maximizing the impact of your video and display ads.
By informing the look and feel, as well as the placement that will most effectively drive clicks on retailer sites, DCO+ lets Criteo Sponsored Products offer tailored ads that maximize revenue for brands.