Dynamic Creative Optimization+


Dynamic Creative Optimization+ (DCO+) is our unique, patent-pending technology. Insights from 1.9B monthly shoppers generate real-time ads personalized for every individual, and aligned with brand standards. AI-powered optimization and our talented Creative Consultants help you and your company serve each shopper the most engaging ad for maximum sales. Every single time.

True personalization with DCO+


Deliver on-brand ads, consistently

Our Creative Consultants work closely with you to reach your design goals. They’ll build your on-brand design framework, capturing all the elements needed for real-time ad generation including colors, fonts, navigations, calls-to-action, and more.

Tailor ad elements to each shopper with AI

Real-Time Creative Optimization (RTCO) takes microseconds to choose design elements from your framework for each ad, based on 120+ shopper intent signals, such as products viewed and sites visited, and powerful predictive AI.

Reach more shoppers with relevant ads

Freedom from size and layout restrictions allows personalized designs to be rendered dynamically for any device and display inventory at just the right time – bringing you maximum shopper reach and results.  

How DCO+ powers our products

Criteo Dynamic Retargeting

DCO+ powers our dynamic retargeting product by determining the right ad design for every device, for every context, and for every stage of the shopper journey — maximizing the impact of your video and display ads.

Criteo Sponsored Products for Brands

By informing the look and feel, as well as the placement that will most effectively drive clicks on retailer sites, DCO+ lets Criteo Sponsored Products offer tailored ads that maximize revenue for brands.

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