Predictive Bidding accurately forecasts each shopper’s engagement, conversion and basket value, and bids the right price for ad inventory to reach them. Powered by a massive amount of data on shoppers, products, publisher sites, and the interactions between them, Predictive Bidding determines the value-to-cost ratio for every single impression. With this insight into shoppers’ potential value, you can make the most of every penny.
Data-driven predictions of every shopper’s potential engagement, conversion, and basket value allow the AI Engine to allocate your budget based on each shopper’s worth to you.
Meet revenue, conversions, clicks, or product margin goals with optimization models which ensure your ads target shoppers most likely to drive your desired results.
Reach shoppers through the best ad inventory chosen by the Engine based on predicted inventory and publisher site performance for every individual impression.
Predictive Bidding helps Criteo Dynamic Retargeting boost the performance of your campaigns by only targeting the right shoppers at the right time during their shopping journey.
Predictive Bidding helps Criteo Customer Acquisition precisely target new customers similar to your ‘ideal’ website shopper, based on their shopping preferences and likelihood to engage.
