Predictive Bidding

Predictive Bidding accurately forecasts each shopper’s engagement, conversion and basket value, and bids the right price for ad inventory to reach them. Powered by a massive amount of data on shoppers, products, publisher sites, and the interactions between them, Predictive Bidding determines the value-to-cost ratio for every single impression. With this insight into shoppers’ potential value, you can make the most of every penny.


Smarter bids for the best campaign performance

Drive the best value from your budget

Data-driven predictions of every shopper’s potential engagement, conversion, and basket value allow the AI Engine to allocate your budget based on each shopper’s worth to you.

Reach your business goals with flexible optimization

Meet revenue, conversions, clicks, or product margin goals with optimization models which ensure your ads target shoppers most likely to drive your desired results.

Get the right ad inventory for each shopper

Reach shoppers through the best ad inventory chosen by the Engine based on predicted inventory and publisher site performance for every individual impression.

Explained: How Predictive Bidding drives value from your budget

How Predictive Bidding powers our products

Criteo Dynamic Retargeting

Predictive Bidding helps Criteo Dynamic Retargeting boost the performance of your campaigns by only targeting the right shoppers at the right time during their shopping journey.

Criteo Customer Acquisition

Predictive Bidding helps Criteo Customer Acquisition precisely target new customers similar to your ‘ideal’ website shopper, based on their shopping preferences and likelihood to engage.

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