Predictive Bidding accurately forecasts each shopper’s engagement, conversion and basket value, and bids the right price for ad inventory to reach them.
Powered by a massive amount of data on shoppers, products, and publisher sites and the interactions between them, Predictive Bidding determines the value-to-cost-ratio for every impression. With this insight of shoppers’ potential value, you can make the most of every penny.
Our vast and granular commerce data delivers a high level of predictive accuracy, to ensure you meet your budget and your objectives.
Data-driven predictions of every shopper’s potential engagement, conversion, and basket value allow the AI Engine to allocate your budget based on each shopper’s worth to you.
Meet revenue, conversions, clicks, or product margin goals with optimization models which ensure your ads target shoppers most likely to drive your desired results.
Reach shoppers through the best ad inventory chosen by the Engine based on predicted inventory and publisher site performance for every individual impression.
Predictive Bidding takes only 10 milliseconds to choose a relevant ad, calculate all variables, and place the right bid at inventory auction.
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