Predictive Bidding

The right bid for every impression.

Predictive Bidding accurately forecasts each shopper’s engagement, conversion and basket value, and bids the right price for ad inventory to reach them.

Predictive Bidding

The right bid for every impression.

Predictive Bidding accurately forecasts each shopper’s engagement, conversion and basket value, and bids the right price for ad inventory to reach them.

What is Predictive Bidding?

Smarter bids for the best campaign performance.

Powered by a massive amount of data on shoppers, products, and publisher sites and the interactions between them, Predictive Bidding determines the value-to-cost-ratio for every impression. With this insight of shoppers’ potential value, you can make the most of every penny.

The benefits of Predictive Bidding

Our vast and granular commerce data delivers a high level of predictive accuracy, to ensure you meet your budget and your objectives.

Drive the best value from your budget

Data-driven predictions of every shopper’s potential engagement, conversion, and basket value allow the AI Engine to allocate your budget based on each shopper’s worth to you.

Reach your goals with flexible optimization

Meet revenue, conversions, clicks, or product margin goals with optimization models which ensure your ads target shoppers most likely to drive your desired results.

Get the right ad inventory

Reach shoppers through the best ad inventory chosen by the Engine based on predicted inventory and publisher site performance for every individual impression.

Reach shoppers in the moment

Predictive Bidding takes only 10 milliseconds to choose a relevant ad, calculate all variables, and place the right bid at inventory auction.

Start growing your business today!

Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base.

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