DCO+ (Dynamic Creative Optimization+), our unique patent-pending dynamic creative optimization technology, uses insights from 1.4bn monthly shoppers to generate brand-aligned ads personalized for every individual, in real-time. Machine-learned optimization and talented Creative Consultants help you serve each shopper the most engaging ad for maximum sales. Every single time.

Click to see Retargeting ad examples.

True personalization, with DCO+.

Brand consistency, as standard.

Our Creative Consultants work closely with you to reach your design goals. They’ll build your on-brand design framework, capturing all the elements needed for real-time ad generation – such as colors, fonts, navigations, call-to-action, and more.

Machine-learned design optimization.

Real-Time Creative Optimization (RTCO) takes microseconds to choose design elements from your framework for each ad, based on 120+ shopper intent signals, and powerful predictive machine learning.

Reach more shoppers with relevant ads.

Freedom from size and layout restrictions allows personalized designs to be rendered dynamically for any device and display inventory at just the right time – bringing you maximum shopper reach and results.  

How DCO+
Powers our Products.

Criteo Dynamic Retargeting

DCO+ powers our dynamic retargeting product by determining the right ad design for every device, for every context, and for every stage of the shopper journey — maximizing the impact of your video and display ads.

Criteo Sponsored Products

By informing the look and feel, as well as the placement that will most effectively drive clicks on retailer sites, DCO+ lets Criteo Sponsored Products offer tailored ads that maximize revenue.

Request a Call