DCO+ (Dynamic Creative Optimization+), our unique patent-pending dynamic creative optimization technology, uses insights from 1.4bn monthly shoppers to generate brand-aligned ads personalized for every individual, in real-time. Machine-learned optimization and talented Creative Consultants help you serve each shopper the most engaging ad for maximum sales. Every single time.
Click to see Retargeting ad examples.
DCO+ powers our dynamic retargeting product by determining the right ad design for every device, for every context, and for every stage of the shopper journey — maximizing the impact of your video and display ads.
By informing the look and feel, as well as the placement that will most effectively drive clicks on retailer sites, DCO+ lets Criteo Sponsored Products offer tailored ads that maximize revenue.