Integrated into all Criteo products, Kinetic Design is our patent-pending, dynamic creative optimization technology. Using insights from 1.4 billion active monthly shoppers, Kinetic Design tailors your video and display ads to each individual while adhering to your brand standards, serving up the most engaging content for maximum sales. Every single time.
Attention spans are short, especially when it comes to online spaces. Marketers have only a fraction of a second to grab a shopper’s attention. Kinetic Design chooses the best color scheme, layout, and call-to-action within your brand guidelines so you can drive conversions from every ad, whether for video or display inventory.
Kinetic Design powers our dynamic retargeting product by determining the right ad design for every device, for every context, and for every stage of the shopper journey — maximizing the impact of your video and display ads.
By informing the look and feel, as well as the placement that will most effectively drive clicks on retailer sites, Kinetic Design lets Criteo Sponsored Products offer tailored ads that maximize revenue.