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In the News

In the News Archive

January, 2015

How to Conduct an Effective Job Interview

When Mimi Gigoux, the EVP of human resources at Criteo, the French ad-tech company, interviews a job candidate, she looks for signs of “intellect, open-mindedness, and passion” both for the company and for the role. “Technical expertise can be taught on the job, but you can’t teach passion, drive, and creativity,” says Mimi.

Beauty and the Geek

As CMOs are increasingly challenged to demonstrate measurable ROI from ad budgets, the value of performance advertising is hard to deny. Given the ability to launch a performance campaign in alignment with the branding guidelines, there’s no reason why marketers shouldn’t consider investing more in ads that drive conversions.

How Marketers Can Turn Super Bowl Mania Into Sales With Retargeting

Morse says his teams are focusing on bidding and segmentation strategies. “Particularly now that smartphones are viable not just for research but for driving sales,” says Morse this is the perfect time to be sure your bid strategies take into account the surge in media consumption–particularly around products that are most likely to have high purchase intent leading up to the game.