One thing we can agree on, however, is timeliness. If your special somebody is still looking to buy you a gift, you're probably not getting something good. According to marketing technology firm Criteo, peak spending for jewelry purchases happens Feb. 2 and lingerie is Feb. 6.
The retargeting ad tech firm looked at a large number of U.S. online retailers’ clicks and sales on desktop and on mobile devices on Super Bowl Sunday, February 1st, 2015, to see what kind of impact the game had on their ad campaigns.
Although mobile shopping in the United States has not yet reached the tipping point, 50 percent of online purchases being made on mobile is not far off, according to Jason Morse, VP mobile product for Criteo, during his opening remarks at the eTail West's annual summit. During yesterday's pre-conference track focusing on mobile and tablet, Morse spoke about how mobile's biggest opportunities are the smallest devices.
Criteo, which began as a retargeter of online display, expanded on its product roadmap during the company's Q4 and FY 2014 earnings call Wednesday. Criteo's focus is "leveraging the huge momentum in mobile commerce," said CEO Jean-Baptiste Rudelle by emphasizing its multi-screen solution and cross-device ID.
Criteo, a Paris-based ad retargeting firm, on Wednesday announced its fourth quarter 2014 earnings report, noting that revenue for 2014 as a whole increased 68% year-over-year to €745 million ($845 million), with ex-TAC revenue at €304 million on the year ($344.8 million).
In 2015, mobile won’t just be a component of your digital strategy — it will be your digital strategy. Consumers are turning to their mobile devices first for practically everything, and shopping is no exception. Criteo’s most recent State of Mobile Commerce Report for Q4 2014 found that mobile devices now account for one-third of all ecommerce transactions worldwide. This number is expected to continue growing rapidly in tandem with the global rate of smartphone adoption.
Criteo beat Wall Street estimates on the top and bottom lines in the fourth quarter due to its mobile offerings and strong sales to the retail sector, said the company's CEO Jean-Baptiste Rudelle. Rudelle added that the company acquired DataPop because it specializes in connecting the products in a retailer's catalog to actual user shopping intent. He said word-of-mouth advertising helped Criteo add more than 600 clients in the fourth quarter to bring the total to a record 7,190. Finally, Rudelle said retail customers are now buying across screens which is right in Criteo's wheelhouse.
The tech-laden Nasdaq index has hit the 5,000 benchmark for the first time in 15 years. Sure—big, round stock market numbers are purely symbolic, but this one carries with it quite a bit more baggage. To call it a generation's worth wouldn't be unfair.
Marketers continue to struggle with the problem of mobile advertising attribution: that is, defining which piece of promotional (or social) content viewed on a mobile device ultimately led to a purchase.
Research by Criteo shows that mobile phones play a larger part in Valentine’s Day than perhaps initially thought. Not just modern tools of romance, smartphones and tablets are becoming central to the purchasing process.
French performance marketing technology firm Criteo has unveiled an upgrade, allowing clients to target potential customers based on the amount they are likely to spend. - See more at: http://www.travolution.co.uk/Articles/2015/02/04/11643/criteo+enhances+engine+for+travel+with+most-valued+customer.html#sthash.qVEf3HEZ.TXxoVu7D.dpuf