Ad retargeting has become known for serving users with ads for products they have already looked up on the Internet. So could the same work for video? Not yet, according to a man from one of the top display ad retargeting services.
By now, most business leaders agree that mobile is a necessary part of business strategy, as customers increasingly rely on smartphones and other mobile devices for transactions. Mobile growth is strong and on the rise; and our recent research shows that top mobile players significantly outperform their peers.
One word dominated the mobile advertising landscape in 2014: programmatic. And 2015 looks like being no different, as almost everyone in the mobile advertising business seeks to show off their programmatic credentials in a bid to secure their future. But how big a deal is programmatic in mobile, and what impact is it having on the way mobile advertising campaigns are planned, booked and executed?
With mobile purchasing on the up, the pressure will be on marketers to take advantage of the opportunities presenting themselves in a world where one in three transactions will involve multiple devices.
Mobile commerce adoption is becoming faster and faster, with mobile transactions increasing by 10 per cent in just three months in the US, and larger screen sizes and better mobile sites driving mCommerce.