Criteo surpassed analysts' estimates in its third quarter — and the France-based ad tech company has visions on new revenue streams that could well see it exceed expectations again over the next fiscal year.
“We’ve started to deploy a direct bidder where we’re able to access more inventory in the publisher wrapper,” said Criteo CEO Eric Eichmann, in an interview with AdExchanger before the company’s Q3 earnings call on Wednesday.
Criteo announced the appointment of Marc Grabowski to EVP of global supply and business development. While he brings a great deal of personal and professional experience to the position, Grabowski said he's grateful that the experts working at Criteo can leave their egos behind, making the working environment much more enjoyable, which is one reason he accepted the position with the company.
MediaPost highlights the findings of the DMA's new report From Theory to Practice: A Roadmap to 'Omnichannel' Activation. The report details the results of research conducted by Winterberry Group and sponsored by Criteo.
Email marketing has long been a stalwart in the marketer’s arsenal, and brands have found so many ways to adapt the medium to suit their needs. These days, the average consumer’s inbox is like a window into swirling maelstrom of offers, discount codes and new releases. But have marketers stretched the humble email too far? With consumers becoming more and more saturated by content, how can email fight the rising tide and stay relevant to the consumer?
In an interview with BizReport, AerServ COO, Andrew Gerhart, cites Criteo research that suggests in app revenue is rising to outpace mobile web for businesses that invest in their mobile apps and improve user experiences.
MediaPost cites Criteo H1 2016 Mobile Commerce Report data to highlight the issue of abandoned shopping carts. Criteo's data shows only 26.6% of shopping carts convert into purchases, leaving 73.4% of shopping carts abandoned with no conversion to revenue.
Criteo joins a group of a dozen mobile ad network and app marketing platforms in a mission to fight mobile ad fraud. The group will develop global standards for fraud detection and prevention, which will be employed by its members for client brands and digital agencies.
According to a Criteo-sponsored poll of advertisers, marketers and publishers, nearly half of the respondents expressed the need to do a better job of integrating technology to improve their omnichannel marketing efforts.
AdExchanger references Criteo along with The Trade Desk as the only two hot ad tech stocks currently in the industry. The article also predicts that ad tech company, Integral Ad Science may eventually join them in the ranks.
The increased adoption of mobile phones has opened up the opportunity for programmatic advertising in Africa. To make it easier for global advertisers to buy inventory in Africa, Dochase, a Nigerian ad network is hooking up as either an SSP or exchange to platforms outside the continent, like Criteo.