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In the News    04/24/17

Header Bidding Unleashed A Huge Infrastructure Problem And Ad Tech Will Either Sink Or Swim

In an article about header bidding and DSPs, Criteo tells AdExchanger that some DSPs have inquired about using its proprietary deduplication technology.

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In the News    04/20/17

French Tech: A Hot Spot for Entrepreneurs, 15 Years in the Making

Information about French funding includes a mention of the fact that the first institutional round of Criteo was over 10 years ago.

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In the News    04/20/17

The 10 Best Stocks to Buy in April

Criteo touted as stock recommendation success from January 2016.

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In the News    04/20/17

AdRoll Exceeds $300M Revenue Run Rate, Names Adap.TV Vet Toby Gabriner President

Criteo named as a behemoth competitor to AdRoll in an article about their new President.

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In the News    04/18/17

These Trends Are Driving Massive Change in Apparel Retail

Criteo's Apparel Trend Report offers key market insight into shifting shopper behavior and actionable intelligence for retailers and brands as they seek to fully capitalize on the apparel e-commerce ecosystem.

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In the News    04/18/17

Co-op Funds Move Online Reaching More Gen Z, Millennials

Co-op budgets are shifting to online due to millennial and Gen Z generations, less likely influenced by traditional media, according to Criteo's Apparel Trend Report.

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In the News    04/18/17

Shop 'Til You Drop: Millennials, Email and Showrooming

John Roswech, Executive Vice President, Brand Solutions offers a deeper look into two key takeaways from Criteo's Apparel Trends Report: showrooming and returns.

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In the News    04/18/17

Study: Apparel Retailers Still Seek the Perfect Technology Fit

Apparel retailers must merge online and offline experiences to drive e-commerce sales, according to Criteo's Apparel Trend Report.

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In the News    04/18/17

Study: More Shoppers Show-rooming than Buying in Store

Jonathan Opdyke, President, Brand Solutions, Criteo explains how the apparel and accessories category is witnessing a massive transformation according to Criteo's Apparel Trend Report.

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In the News    04/14/17

4 Digital Ad Inflection Points Marketers Can't Ignore

In a byline article, Elie Kanaan, EVP of marketing, advises retail executives on the approaching inflection points in digital advertising where smart marketers will be able to make changes that move the needle.

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In the News    04/12/17

In Indonesia, Digital Shoppers Start Their Journey on Desktops

A growing share of the Indonesians are choosing to complete digital shopping activity using multiple devices, according to Criteo's State of Cross-Device eCommerce Report.

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In the News    04/11/17

Two for the Road: Samsonite and eBags

Larry Sweeney, search marketing manager for eBags shares how they activated Criteo Dynamic Email to complement their in-house promotional emails and extend reach to new audiences outside of their existing customer base.

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In the News    04/10/17

Watch This Retail Space: 2017 Retail Prediction

In a sponsored article for MarTech Today, Criteo shares how Google might better leverage its strengths and real estate to fight back against Amazon in product search.

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In the News    04/07/17

How Consumer Brands Can Capitalize on the Online Grocery Trend

In a byline article, John Roswech, EVP Criteo Brand Solutions writes, "Online grocery is the last frontier of e-commerce — and the only area expected to grow CPG sales."

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In the News    04/06/17

Study: Shoppers More Willing to Consult Mobile Phones Than Associates While in Stores

35% of smartphone purchases start on a desktop, according to Criteo's State of Cross-Device Commerce report.

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In the News    04/06/17

PROGRAMMATIC I/O: There’s No Such Thing as a Perfect Out-of-the-Box Attribution Model

Shobha Nikam, Head of Data and Analytics, Criteo participated in a panel at the AdExchanger Programmatic I/O event and discussed new attribution methods.

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In the News    04/04/17

Grocery Industry Ripe for Digital Transformation

John Roswech, EVP, Brand Solutions, Criteo, believes 2017 will be the Year of the Grocery.

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In the News    03/31/17

Real-Time Daily's Personnel News: Week Of March 27

Greg Archibald, EVP, Americas and his team are "focused on how to expand adoption for all the products—Criteo Predictive Search, Sponsored Products, and User Graph, a cross-device/omni-channel solution.”

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In the News    03/31/17

Greg Archibald Joins Criteo as Executive Vice President, Americas to Lead Sales

EVP, Americas, Greg Archibald's expertise in multi-product sales will be core to Criteo's Americas sales strategy.

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In the News    03/30/17

Criteo names Greg Archibald as EVP to lead sales across the Americas

Greg Archibald's appointment to EVP, Americas comes as Criteo begins a concerted effort to roll out its predictive search offering as well as its sponsored product feature.

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In the News    03/30/17

Mobile Purchases in the US Gain Traction

35% of smartphone purchases start on a desktop, according to Criteo's State of Cross-Device Commerce report.

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In the News    03/30/17

Criteo Hires EVP Of Americas To Lead Sales Team

In his role as EVP, Americas, Greg Archibald will oversee the Americas sales team responsible for all revenue operations as the company continues to innovate and expand its core business.

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In the News    03/29/17

How to Improve Mobile UX with Digital Wallets

Data from Criteo's Q4 2016 Mobile Commerce Report was cited in an article about improving the mobile user experience.

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In the News    03/29/17

How The Rise of the API Economy is Changing the Way Travel Brands Do Business

"Airline and hotel mobile bookings now account for one in four online travel bookings worldwide, according to Criteo," writes Travelport, in a sponsored article for Skift.

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In the News    03/28/17

Will 2017 Be The Year Of E-Grocery?

New research from Criteo goes so far as to say that 2017 will be the “Year of e-Grocery.”

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In the News    03/28/17

Why Retailers Need to Rethink What They Think About Mobile

“Consumers want to research and purchase with what’s convenient for them at the time,” says Jaysen Gillespie, VP, analytics, insights & data science, Criteo.

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In the News    03/24/17

Multidevice Commerce Is a Cross-Over Favorite in South Korea

A growing share of South Koreans are choosing to complete digital shopping activity using multiple devices, according to Criteo's State of Cross-Device Ecommerce Report.

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In the News    03/24/17

Study: Mobile Key for Online Grocery Buys

"CPG is poised for breakout success in digital, and we predict 2017 will be the year of e-grocery," said John Roswech, Executive Vice President, Criteo Brand Solutions.

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In the News    03/20/17

CPGs Struggle To Move 'Share Of Shelf' And Other Metrics Online

John Roswech, EVP Criteo Brand Solutions shares his thoughts on consumer attitudes about online grocery shopping, as well as trends and challenges for marketers.

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In the News    03/20/17

Cross-Device Analysis Shows Role of Mobile in France's Ecommerce

According to Criteo's State of Cross-Device Commerce report, "the smartphone is the fastest-growing ecommerce enabler in France."

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In the News    03/17/17

More Than 80% Of Alexa 1,000 Have Yet To Embrace Header-Bidding Tech

While many ad-tech players claim to have header bidding containers, the GetIntent study reveals a leader in this area: Criteo.

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In the News    03/16/17

Why Online Conversion Rates Are Higher Than You Think

By understanding how consumers are shopping, Criteo State of Cross-Device Report notes retailers can optimize their marketing dollars and maximize ROI.

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In the News    03/16/17

Surprise: Only 12% of Top Websites are Using Header Bidding

Criteo has been named the most popular header bidding solution by ad tech firm, GetIntent.

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In the News    03/16/17

5 Stats from Criteo's Latest State of Cross-Device Commerce Report

Eric Stein, chief revenue officer at Branch, takes an in-depth look at Criteo's State of Cross-Device Report.

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In the News    03/16/17

Adblock Plus Names Members Of Acceptable Ads Committee

Adblock Plus parent eyeo has named the first members of its Acceptable Ads Committee (AAC), including Criteo.

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In the News    03/15/17

Adblock Plus has Announced the 'Acceptable Ads Committee' Who Will Decide Which Ads it Whitelists

Criteo has signed on as a charter member of AdBlock Plus’ Acceptable Ads Committee.

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In the News    03/14/17

Forget Working from Home, How About Working from a Cozy Pink Cubby?

Architectural firm Dyer Brown says their design for Criteo's Boston office reflects ‘‘the energy and excitement’’ of the company’s fun, young office culture.

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In the News    03/11/17

Why App Users Generate More Value Than Mobile Browser Users

Katherine Frangos, content marketing manager at MobileBridge, cites Criteo's State of Mobile Commerce H12016 report in a byline article about mobile app users.

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In the News    03/08/17

New Research Finds 1 in 3 Online Transactions May Be Misattributed by Marketers Not Using Cross-Device Measurement

A look at Criteo's State of Cross-Device report, suggesting retailers need to deepen their understanding of cross-device consumer behavior and align marketing strategies to maximize ROI.

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In the News    03/07/17

10 Items or Less: Why Retailers Need to Rethink What They Think About Mobile

"People have psychologically gotten over the barrier that says, ‘Mobile isn’t for buying,’” says Jaysen Gillespie, VP, analytics, insights & data science.

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In the News    03/06/17

Users And Devices: The New Ecommerce

Jaysen Gillespie, vice president, analytics, insights and data science, Criteo tells MediaPost, “Now more than ever, it’s critical that retail marketers maximize spend on the right channels, with a true understanding of their customer’s shopping journey across multiple devices."

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In the News    03/06/17

1 in 3 Retail E-Commerce Transactions Involves 2 or More Devices

Data found in Criteo's State of Cross Device Report "suggests that the oft-cited notion that smartphones are for research, desktops for purchases, could be changing."

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In the News    03/06/17

How Multiple Devices Create #AlternativeFacts and Cloud Your Marketing Decisions

In a byline, Miriam Newton, VP of product marketing at Criteo writes, "Understanding the role each device plays is crucial in accurately planning marketing strategy."

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In the News    03/05/17

5 Reasons Your Business Needs A Mobile App [Instead Of A Responsive Site]

Criteo's Q4 2015 Mobile Commerce Report was cited in an article by Ian Naylor, founder & CEO of AppInstitute

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In the News    03/03/17

Device-centric Analytics Might Be Giving You Inaccurate Conversion Rates

Criteo's State of Cross Device Report proves that the consumer path to purchase is more fractured than ever before – but it could also mean that retailers are only seeing a partial or distorted view of it.

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In the News    03/02/17

3 Biggest Mistakes Retailers Make with Apps

Amanda Wilson, VP of Global Marketing at MobileBridge, mentioned Criteo's in her byline for Customer Think.

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In the News    03/01/17

Mobile is key online purchase channel not just for browsing says new study that claims retailers not measuring properly

Everything you know is wrong – and the adage of ‘browse on smartphone buy on desktop’ is dead. So says a new report that suggests retailers are not measuring conversion rates across devices properly and could well be undercounting conversion rates by as much as 40% on all customer journeys and that they might be misattributing up to 31% of transactions.

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In the News    02/28/17

Marketers Misattribute 1 In 3 Online Transactions Without Cross-Device Measurement

CDC: Traditional analytics tools that look at activities on a device-by-device basis provide an incomplete view of customers’ multi-device journey.

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In the News    02/28/17

Study: Brands Must Track Across Devices

"Businesses which are not tracking consumers across devices are missing – or mis-attributing – at least one-third of transactions. That's one key finding from Criteo's new State of Cross-Device Commerce report."

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In the News    02/28/17

Study Cites 40% Of Conversion Rates Miscounted With Antiquated Attribution

“As this report shows, it is highly informative for marketers to understand the full view of their customer's journey via cross-device measurement," said Miriam Newton, VP of product marketing at Criteo.

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In the News    02/28/17

Retail ‘Ad Waste’ Costs Conversions

"Digital marketers are the smartest kids in the room. Unless those e-commerce retailers are misattributing 31 percent of their transactions — which means they may be spending money in the wrong places."

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In the News    02/23/17

Criteo Pushes Toward New Video, Prospecting And CRM Products

CEO Eric Eichmann characterizes Criteo's performance as a record quarter with record revenue growth per existing clients and from mobile.

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In the News    02/23/17

Criteo Rapidly Shifts its Business to Mobile Ads

Criteo's Q4 and fiscal year 2016 earnings announcement with mention of the acquision of Hooklogic, and the increase in revenue with mobile ads.

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In the News    02/22/17

Criteo Reports Q4 Revenue Increased 43%, While FY '16 Revenue Increased 36%

Highlights from Criteo's Q4 and fiscal year 2016 earnings announcement.

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In the News    02/22/17

Criteo’s Hooklogic Acquisition Helps Revenue Pop 37% YoY

Criteo's Q4 and fiscal year 2016 earnings announcement, highlighting acquisition of Hooklogic.

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In the News    02/22/17

Criteo CEO Eric Eichmann's 2 big predictions for ad tech in 2017

Eric Eichmann discusses Criteo's Q4 earnings and predictions for the upcoming year.

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In the News    02/21/17

Boston, NY Tech Job Growth Hits 5-Year Low, as Amazon Keeps Expanding

Criteo makes the top ten list of companies who hired the most people in Boston in the fourth quarter of 2016.

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In the News    02/17/17

Ad Tech Exec: 'We're Not Yet In The Midst Of An Adblockalypse'

Aly Nurmohamed, Criteo's VP, global publisher strategy's shares his thoughts on eMarketer’s revised forecast on ad blockers.

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In the News    02/16/17

3 AWESOME THINGS That Are Happening Right Now in Mobile Retail

Article by Katherine Frangos, content marketing manager at MobileBridge, in CustomerThink cites Criteo's State of Mobile Commerce H22016 report.

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In the News    02/13/17

Coupons.com Parent Quotient Places Bets On Programmatic Shopper Media

Mention of "the Criteo and HookLogic deal" in AdExchanger's write up of Quotient's launch of Quotient Media Exchange (QMX).

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In the News    02/08/17

The Race to the $22B Mobile Ads Market

In a byline article for Luxury Daily Eric Stein, chief revenue officer of Branch (mobile deep linking platform for app developers and marketers) cites Criteo's first-half 2016 mobile commerce report.

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In the News    02/08/17

Mobile Searches Often Lead to In-store Purchases: Report

Mobile Commerce Daily's coverage of Criteo's Super Bowl ecommerce report included original quotes from John Roswech.

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In the News    02/08/17

Closing the Books on Holiday 2016

In its wrap up report evaluating Holiday 2016, Internet Retailer included data from Criteo's Holiday E-commerce Trends Report: Outlook for 2017

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In the News    02/08/17

Be a smart marketing Cupid in February to maximize sales

Internet Retailer published VP, Head of Data Science and Analytics Jaysen Gillespie’s byline highlighting tips for retailers to capitalize on sales opportunities for Valentine’s Day

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In the News    02/07/17

Report: Super Bowl Pays Off for Online Grocers

According to Criteo’s “Super Bowl 2017 eCommerce Trends” report, the Super Bowl drove consumers to online grocers in record setting numbers.

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In the News    02/03/17

RBC Capital Markets: Long Live Ad Tech (But Only the Differentiated Companies)

Andrew Bruckner, VP of equity research at RBC Capital Markets talks programmatic media trends, ad tech consolidation and why Criteo is still killing it.

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In the News    02/02/17

Jumpstart Your Job Search: 6 Boston Tech Companies Hiring Right Now

Criteo featured among 6 Boston tech companies hiring right now: "Our culture fosters openness and collaboration and we’re always looking to hire new top talent."

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In the News    02/01/17

How Retailers Can Sweeten Their Sales this Valentine's Day

Over half of sales of flowers and gifts comes from mobile devices and smartphone sales grow three times as much as desktop sales, according to Criteo's Valentine's Day Gift Trends Report.

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In the News    01/31/17

Mobile Provides the Route to Romance for Valentine's Day Sales

A look at Criteo's Valentine's Day Gift Trends report.

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In the News    01/27/17

Mobile Search Quenches Valentine's Day Impulse Purchases

Jaysen Gillespie, VP, Head of Data Science and Analytics shares insights into Criteo's Valentine's Day Shopping Trends report. Jaysen notes, “smart marketers can recast (2016) data to determine the outcome this year based on the digital trends marketers have seen to date.”

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In the News    01/26/17

Criteo Data Shows Mobile Important for Valentine Shoppers

Criteo's Valentine's Day Shopping Trends story highlighting the strength of mobile for holiday shopping. ​Jaysen Gillespie, VP, Head of Data Science and Analytics, adds "It's important for retailers looking to maximize the Valentine's Day opportunity to start their campaigns at the beginning of February."

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In the News    01/23/17

January Travel Booking Bug Goes Mobile and Multi-device

Daniele Beccari, Criteo's head of travel marketing, shares cross device marketing insights: "Not only do marketers need to offer the seamless transition between online and mobile web, but they now have to focus their efforts on replicating the brand’s ecosystem in app format."

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In the News    01/19/17

Why Priceline Has Passed On Hotel Tonight—So Far

Daniele Beccari, Criteo's head of travel marketing, offers suggestions as to how Hotel Tonight can increase their user-base.

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In the News    01/17/17

Brands Kicking Butt with Mobile Apps

Criteo's Mobile Commerce Report is cited in this look at 3 successful mobile app strategies that are driving not only downloads, but measurable consumer engagement.

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In the News    01/17/17

3 Ways to Improve Google Shopping Performance

Criteo suggests moving from reactive mode to bids-based, real-time signals to see up to a 49% increase in performance from Google Shopping campaigns.

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In the News    01/17/17

Facebook Bets on Paris with Start-Up Incubator

Facebook announced their first start-up incubator will be in Paris. Reuters notes that French start-ups have struggled, with some, such as Criteo, deciding to list in the US.

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In the News    01/16/17

Ad Tech Firm Criteo Is Given A $56 Price Target At RBC Capital Markets

Summary of DailyQuint’s January 15 article noting that while other ad tech companies are struggling and falling behind, Criteo appears to be roaring ahead.

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In the News    01/16/17

Criteo: A "Little-Known Online Advertising Engine Gem"

Summary of Seeking Alpha’s January 13 article which called out Criteo as having "built an impressive online advertisement engine which works differently than many others."

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In the News    01/13/17

Criteo, The Little Known Online Advertising Engine Gem

Seeking Alpha describes Criteo as "the leader in performance-based ads" whose "recent innovations and acquisitions offer good ways to leverage its already leading position."

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In the News    01/12/17

RIP Don Draper: This Technology Stock Is Upending Madison Avenue

As Silicon Valley giants appear headed for a correction, The Street calls Criteo "a fast-growing mid-cap play on the rise of targeted digital advertising."

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In the News    01/09/17

3 Boston Startups Where It’s OK to Change Roles

Profiles of two Boston-based, Criteo leaders - Matt Ackley, Director of Advertiser Sales and Ian Bouchard, Manager of Account Strategy

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In the News    01/07/17

M&A 2016: Buyers Cross Boundaries As Ad Tech Grows Up (A Little)

In a look back at deal activity for the ad tech, mar tech and digital media sectors, AdExchanger notes "one-to-one marketing also made retail acquisitions very attractive in 2016, as illustrated by Criteo purchasing HookLogic."

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