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In the News

In the News Archive


Users And Devices: The New Ecommerce

Jaysen Gillespie, vice president, analytics, insights and data science, Criteo tells MediaPost, “Now more than ever, it’s critical that retail marketers maximize spend on the right channels, with a true understanding of their customer’s shopping journey across multiple devices."

Study: Brands Must Track Across Devices

"Businesses which are not tracking consumers across devices are missing – or mis-attributing – at least one-third of transactions. That's one key finding from Criteo's new State of Cross-Device Commerce report."

Retail ‘Ad Waste’ Costs Conversions

"Digital marketers are the smartest kids in the room. Unless those e-commerce retailers are misattributing 31 percent of their transactions — which means they may be spending money in the wrong places."

The Race to the $22B Mobile Ads Market

In a byline article for Luxury Daily Eric Stein, chief revenue officer of Branch (mobile deep linking platform for app developers and marketers) cites Criteo's first-half 2016 mobile commerce report.

Closing the Books on Holiday 2016

In its wrap up report evaluating Holiday 2016, Internet Retailer included data from Criteo's Holiday E-commerce Trends Report: Outlook for 2017

Mobile Search Quenches Valentine's Day Impulse Purchases

Jaysen Gillespie, VP, Head of Data Science and Analytics shares insights into Criteo's Valentine's Day Shopping Trends report. Jaysen notes, “smart marketers can recast (2016) data to determine the outcome this year based on the digital trends marketers have seen to date.”

Criteo Data Shows Mobile Important for Valentine Shoppers

Criteo's Valentine's Day Shopping Trends story highlighting the strength of mobile for holiday shopping. ​Jaysen Gillespie, VP, Head of Data Science and Analytics, adds "It's important for retailers looking to maximize the Valentine's Day opportunity to start their campaigns at the beginning of February."

January Travel Booking Bug Goes Mobile and Multi-device

Daniele Beccari, Criteo's head of travel marketing, shares cross device marketing insights: "Not only do marketers need to offer the seamless transition between online and mobile web, but they now have to focus their efforts on replicating the brand’s ecosystem in app format."

Brands Kicking Butt with Mobile Apps

Criteo's Mobile Commerce Report is cited in this look at 3 successful mobile app strategies that are driving not only downloads, but measurable consumer engagement.