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Criteo Dynamic Retargeting for Facebook & Instagram

A Performance Marketer’s Secret Weapon

Maximize your Facebook & Instagram advertising revenue.

We have extended the capabilities of Criteo Dynamic Retargeting so you can leverage our proven, programmatic technology to automatically display the most relevant, personalized offers on Facebook and Instagram.

Through our granular understanding of an individual's complete web journey and their real-time purchase intent, we deliver unmatched performance across Facebook and Instagram – from mobile and in-app to desktop. 

Advertisers that use Criteo Dynamic Retargeting to optimize their Dynamic Ad campaigns across Facebook and Instagram enjoy a 12% sales uplift on average – across all their retargeting campaigns.

Get more from your Facebook and Instagram advertising with:

Increased performance

Increased performance

Criteo Dynamic Retargeting analyzes and understands an individual’s purchase intent across the entire shopping journey, delivering the most relevant and personalized ads in real-time.

Greater spending efficiencies

Greater spending efficiencies

Boost sales and maximize purchase conversion through bids and ads automatically optimized to reach shoppers when they are most likely to convert.

New product discovery

New product discovery

Our platform accurately predicts the best offers across your entire catalog to engage each shopper, driving an average of 28% of sales from products not viewed previously.

Maximum reach

Maximum reach

In addition to Facebook and Instagram, Criteo's 17,000 direct publishing partners and leading ad exchanges across desktop, mobile web and in-app to reach your customers wherever they are online.

Dynamically designed ads

Dynamically designed ads

Deliver personalized, perfectly branded, Facebook and Instagram ads that optimized for context, engagement and performance – on any device.

Unmatched Ability to Reach Shoppers Globally


average sales uplift for existing Criteo campaigns when Dynamic Ads is added


Criteo audience reach beyond Facebook and Instagram


global publisher reach across desktop and mobile

Get More Out of Your Facebook & Instagram Ads

with Criteo Dynamic Retargeting.

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