An always-on campaign helped a prestige fragrance brand achieve strong sales at Ulta Beauty
Allbeauty is a company dedicated to selling beauty products and fragrances at great prices and with an excellent online service. With over 15,200 product lines available on its website, the company offers best-selling luxury, prestige, handmade, cult, and exclusive products.
The company has twice been voted the best online shop in the UK in Which?’s Best Online Retailer Survey. Their mission now is to continue growing and become the go-to site for beauty products online.
They set out to take advantage of the peak shopping season — Black Friday and Christmas — to help achieve their goals and continue to expand their reach.
The company’s ability to stay on top of the latest trends has positioned it as one of the UK’s leading beauty supply chains. They constantly review the customer experience throughout the entire process to make shopping with Allbeauty the easiest and quickest way to get what a customer wants. You could say, therefore, that they are constantly striving to get to know their customers better and better every day.
With Black Friday and Christmas shopping campaigns approaching, Allbeauty’s goal was two-fold. First, they wanted to ensure their customer experience was as optimized as possible ahead of the big season. They updated their site to add more useful information and make products more visible and accessible. Second, they wanted to retain their existing customers and expand their market to new potential audiences. To help them achieve this and exceed the previous season’s sales, they added Criteo retargeting to the mix.
Their partnership with Criteo on conversion-focused ad campaigns led to return purchases and increased website visibility. This, coupled with the new look and feel for their website contributed to a higher sales conversion and more satisfied customers who can easily navigate the site.
Given the good experience of Allbeauty together with Criteo and due to the performance in terms of conversion figures and audiences reached, the company plans to invest in more channels that contribute to the bottom line, as well as new acquisition campaigns to feed the top of the funnel.