Sleep tech and hair care brands see increased performance with Walmart Connect

Walmart Connect is the omnichannel retail media business that helps brands connect with Walmart customers more often and more meaningfully to accelerate shared growth. Two of their clients, a global sleep tech brand and a global hair care brand, wanted to increase the visibility of their products, reach high-intent shoppers in real-time, and convert them into sales.

To achieve their goals, the two brands used Walmart Connect’s self-service marketplace solution powered by Criteo’s Mabaya — a leading retail media technology service that powers sponsored products and retail media monetization for major ecommerce marketplaces globally.

By partnering with Criteo, Walmart Connect helped the two brands create Sponsored Product campaigns using the platform’s automatic optimization process.

As a result of leveraging the platform, both brands were able to achieve their goal of generating revenue on Walmart Mexico’s ecommerce channels using the least amount of spend possible while maintaining high ROAS.