A beauty brand exceeds return on ad spend and impression goals at Walmart Mexico

A top personal care and beauty company wanted to improve their online performance at Walmart Mexico. To do so, the company partnered with Criteo to launch a campaign that would generate brand awareness, earn triple-digit impression gains, and achieve a return on ad spend above the benchmark goal at Walmart Mexico.

Leveraging the power of Criteo’s Retail Media Platform

Walmart’s team recommended that the personal care and beauty brand increase their overall budget and run two campaigns to help them reach their varied goals. Using Criteo’s industry-leading Retail Media Platform, the first campaign focused on return on ad spend while the second campaign prioritized impressions.

Throughout the campaign flight dates, Criteo’s Retail Media Platform tapped into optimization tactics such as adjusting cost per clicks and utilizing bid multipliers. Additionally, Criteo’s team recommended adjusting product SKUs during the campaign to help ensure further success.

As a result of partnering with Criteo, the optimized campaign strategies and increased budget helped the personal care and beauty brand boost their sales at Walmart Mexico and led to a +221% increase in unique visitors.